The Hidden Sea wine's new campaign focuses on sustainability

Australian wine brand The Hidden Sea has launched a global campaign, aiming to remove one billion plastic bottles from the ocean by 2030.

The premium wine brand urged retailers to support the initiative which will see one kilogram of plastic being removed from the ocean and recycled for every case of wine sold globally, or equivalent of ten plastic bottles for every bottle of The Hidden Sea.

The brand has partnered with ReSea Project, a community-driven Danish company for the campaign. The firm currently operates in the South East Asian region, a major recipient of plastic waste from countries around the world, including the UK.

“By listing our wines, buyers and retailers will be supporting a global ocean waste plastic initiative, raising awareness among consumers of this crisis, and ultimately making a quantifiable difference,” commented Justin Moran, co-founder of The Hidden Sea.

Kingsland Drinks has secured an exclusive UK distribution deal for the brand’s range of wines which includes Shiraz, Chardonnay, and Rosé.

“This is a unique new partnership for the wine sector and we’re thrilled to be a part of it,” said Pete Fairclough, brand manager at Kingsland Drinks.

“The Hidden Sea provides a quality, accessible wine at its price point and is leading the way with environmentally conscious practices. The initiative with ReSea Project will certainly resonate with younger drinkers and those who actively make sustainable choices, and enjoy uncomplicated wines with a modern appeal.”