The Hundred partner, KP Snacks, launches healthier lifestyles campaign

KP Snacks has today revealed details of its partnership with The Hundred, an action-packed, new 100 ball cricket competition. With a range of initiatives and activations in place for this summer, KP Snacks is looking to champion healthier lifestyles and inspire people to get more active through cricket, while driving sales of its core range.

As the Official Team Partner of The Hundred, KP Snacks brands – popchips, Butterkist, POM-BEAR, Tyrrells, KP Nuts, Hula Hoops, McCoy’s, and Skips – will all feature on team shirts, and the brands will also feature in broadcast idents and ad spots , as well as through in-ground promotion on the big screens.

In the run-up to the competition, KP Snacks has encouraged retailers to purchase cases of its promoted products for a chance to win match tickets and merchandise to enjoy themselves and with their families. Implementing retailer bundle deals, depot activations, and merchandising including aisle end displays, KP Snacks is using its partnership and brands to incentivise, engage, and inspire its retail partners to celebrate The Hundred.

The manufacturer is also offering free and easy ways for consumers to get engaged with cricket through their recently launched ‘Everyone In’ hub at everyonein.co.uk. ‘Everyone In’ is an easy-to-use digital platform offering simple, fun ways for people to get active this summer through cricket, alongside lots of fun video content with some of the male and female stars of The Hundred.

As a final element of the partnership, KP Snacks and McCoy’s, the sponsors of Manchester Originals, have partnered with Co-op in Manchester to give away thousands of balls and bats to inspire people to get more active through cricket during the course of the partnership.

“At KP Snacks, we care about doing the right thing – by our consumers, our communities, our people and the environment – and we believe that snacks can be enjoyed as part of a balanced and healthy lifestyle, including regular exercise," said Kevin McNair, Marketing Director. "Our vision is to support healthier lifestyles and inspire families across the UK to get more active."