Europe’s leading ice manufacturer and supplier, The Ice Co., has announced the launch of a brand-new 1kg bag format for its best-selling Party Ice product range, available to order now.
Currently, the brand’s Party Ice product comes in a 2kg bag, with the 1kg bag rolling out in selected Co-op stores and other retailers in time for the summer.
The new size bag format is designed with the convenience shopper in mind, as it can fit in much smaller freezers.
“We’re really excited to be launching our smaller Party Ice packs - it’s a great opportunity to add to the convenience market alongside a well-established brand that has over 30 years’ trading experience," commented Polly Metcalfe, Managing Director at The Ice Co.
“The 1kg format actually doubles the number of sellable units in the same space, making the same space almost twice as profitable. There’s also less stock replenishment required due to a higher volume of bags in the first instance.
“For the end customer, it provides a smaller pack solution for added convenience. And for customers who require a bigger pack, they can purchase more units, which equals a bigger basket spend.”
Founded in 1860, The Ice Co. is the number one selling ice brand in the UK with a product portfolio that includes Super Cubes and Party Ice. In 2018, The Ice Co. celebrated its 30th birthday and more than 160 years later, The Ice Co. still operates with the same entrepreneurial spirit and passion for ice.
For more information on The Ice Co., please visit the website: www.theiceco.co.uk
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