Premium mixers brand, The London Essence Co. said it has responded to the wave of new shopping patterns by offering products directly to their customers online for the first time.
The range includes a The Taster Collection, The Tonic Collection, The Can Collection and several ‘Exquisite Bundles’ with spirits partners for consumers to purchase via their website.
To do this, the company enlisted the support of packaging giant DS Smith to facilitate e-commerce success in the most sustainable way possible from branded staple bulk boxes to luxury gifting boxes.
As part of the range, DS Smith, The London Essence Co. and Sapling Spirits have created a “Thank your hero” box, a tailored and personalised premium packaging solution.
This bundle holds The London Essence Co. premium cans, a 75cl bottle of Sapling Spirits Vodka, a recipe card and a personalised card, enables customers to gift to loved ones during the pandemic or other special occasions.
For added convenience, The London Essence Co. is also reaping the benefits from DS Smith off-the-shelf products, easily available through the ePack webshop (www.dssmithepack.co.uk).
Through the webshop, customers also have the added advantage of being able to trial a product in lower quantities to ensure that it can best suit their needs.
Rob Carle, UK head of e-commerce Sales at DS Smith, said: “Consumers will always want access to a broad array of purchase point choice, and we are thrilled that The London Essence Company has partnered with us on their journey to develop the packaging for its e-commerce range.
By being forward-thinking, together we have rapidly produced a bespoke solution that allows them to continue to evolve their business as shopping behaviour moves online.”
Laura Hamilton, marketing manager at The London Essence Co. commented “At the London Essence Company we’re proud of what we do and what we deliver, and we’re excited to be able to offer an e-commerce range to meet the changing demands of consumers.
“Through DS Smith’s quick and scalable support, we’ve been able to go-to-market quickly with an innovative and sustainable range that we’re confident has left a good impression with our customers and can future-proof our business.”
To shop online at The London Essence Co. visit https://shop.londonessenceco.com/.
