Skip to content
Search
AI Powered
Latest Stories

‘The Multiverse Awaits’: Coca-Cola and Marvel promotion, campaign launches

‘The Multiverse Awaits’: Coca-Cola and Marvel promotion, campaign launches

"The Multiverse Awaits" is a Coca-Cola consumer promotion and campaign with Marvel, the biggest collaboration in the history of the relationship between Coca-Cola and The Walt Disney Company.

Available now, six new limited-edition Marvel designs – three for Coca-Cola Zero Sugar and three for Coca-Cola Original Taste on cans, bottles and multipacks – feature the icons of Marvel Super Heroes: Captain America, Loki, She Hulk, Iron Man, Black Panther and Black Widow.


The on-pack promotion offers shoppers the chance to win an epic getaway to the new Marvel Avengers Campus at Disneyland Paris and other exclusive prizes designed to elevate their entertainment time at home with friends and family. The competition can be accessed by scanning QR codes on promotional packs which will take shoppers through to the Coca-Cola App, where they’ll also be able to enjoy mini games and immerse themselves in the Marvel Universe.

The limited-edition packs and on-pack promotion will be supported by a marketing campaign which includes a new advert to run across TV, Cinema and other video-sharing platforms, as well as digital and out-of-home advertising.

The new TV advert is set in an unassuming corner shop, on an everyday street, where something so incredible takes place that the world pauses to witness the events that unfold. Passers-by gather and stare in amazement as lights flicker and an intense glow radiates from the windows. Without knowing it, a young adult woman has created a rift in space and time through the simple act of cracking open a cold can of Coca-Cola Zero Sugar. But it wasn’t just any can – it was lying in wait for the right person to come along and open a gateway allowing them to travel to the incredible Marvel Avengers Campus at Disneyland Paris.

More for you

Pick n Mix Station

Hancocks launches new Pick N Mix brand

Leading confectionery wholesaler Hancocks has launched a new brand, showcasing the best of pick and mix.

Pick n Mix Station is a new range of bulk bags containing different mixes of customers' favourite pick and mix treats, offering great value for retailers and their customers.

Keep ReadingShow less
World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less