The stuff of legend: Mercieca wins West Cornwall Pasty Co. account

Samworth Brothers has appointed Mercieca to manage the PR for its West Cornwall Pasty Co. The British food manufacturer has selected the award-winning agency, to provide PR support in the UK, along with influencer engagement.

Mercieca is tasked with growing consumer awareness of their iconic freshly baked and hand-crimped pasties from Cornwall. The authentic pasty brand has revitalised the brand and developed an ambitious marketing plan following a hiatus during the pandemic.

As well as an extensive private label business for many of the UK’s leading food retailers and food service companies, Samworth Brothers owns popular consumer brands such as West Cornwall Pasty Co., Ginsters, Soreen and Urban Eat.

“Mercieca brought a lot of energy and creativity to their pitch, backed up by strong credentials," said Ross Richardson, Brand Manager at West Cornwall Pasty Co. "We’ve crafted seasonal ranges to elevate the legendary Cornish pasty, and Mercieca left us feeling impressed and confident that they are the perfect agency partner for us.”

Adds Associate Director Frankie Mercieca, “We’re really happy to be adding West Cornwall Pasty Co. to our food & drink portfolio. They’ve invested well into new product development and we’re looking forward to delivering activity that will help to drive greater awareness of the brand amongst its target audience.”