Shorts Boy Distillery (SBD), a prominent and fast-growing UK-based player in the global rum market, has secured a listing for its flagship brand, The Tidal Rum at Lord’s Cricket Ground for the summer. The launch goes live immediately, in time for the West Indies Test Matches, a key focus of the season’s events as well as the Test Match with Sri Lanka. The premium, award-winning brand is the exclusive rum served at Lord’s this season and marks a significant milestone for the company as it expands further into the worlds of leisure, sports, cruise travel and travel retail, as well as entertainment.
Cricket fans at this top London ground will be able to enjoy specially created cocktails in The Spirits & Cocktails Bars near the food village and Edrich Stand. There are three rum serves made with The Tidal Rum and Fever Tree mixers – Madagascan cola, Lime soda and Ginger ale. All cocktails cost £12.00. This rum is so smooth is can also be enjoyed neat, over ice. Awareness about The Tidal Rum will be created via on-screen advertising throughout Lord’s Cricket Ground as well as on branding at the bars.
"We are immensely proud to have been invited to serve our elegant rum to discerning cricket fans at one of the world’s favourite and most iconic cricket Grounds," said Harry Coulthard, Co-founder of The Tidal Rum. "Nothing will ever beat the spectacle of top cricket being played at this top stadium, but we hope that our cocktails will enhance the day for those who love fine rums and that our cocktails will tempt rum novices to taste our drinks. Our brand is all about friendship, celebration, and enjoyment of life and where better to raise a glass than at Lords?”
Tidal Rum is so-named because one of the ingredients of this British spirit, conceived in Jersey, is Pepper Dulse seaweed, delivering a unique taste note.
