Skip to content
Search
AI Powered
Latest Stories

This autumn, Quaker launches new ‘Heat it to Release It’ campaign

This autumn, Quaker launches new ‘Heat it to Release It’ campaign

Off the back of its successful "The Fire Inside" campaign last year, Quaker is securing its place as the breakfast brand to fuel you in life, with their latest "Heat it to Release It" campaign. Centred around flavour, the new campaign encourages consumers to choose Quaker sachets and pots as the go-to option for hot breakfasts, as research suggests that heat increases how we enjoy flavour, which can elevate the taste and enjoyment of foods .

Quaker’s new campaign will come just in time for the colder months and temperatures dropping, reminding consumers that a hot breakfast is full of flavour and far more satisfying, setting you up for the day ahead. The campaign will not only help the brand to continue performing in the Cereals category well, but also attract new customers who want to convert to a hot breakfast option.


The media campaign will be appearing across TV, VOD, OOH, YouTube and social media and will showcase Quaker’s full flavour line-up of hero products across sachets and pots. The brand will also be turning up the heat in store with eye-catching display units, showing consumers the range of flavours Quaker has to offer.

“Consumers are increasingly looking for tasty breakfasts that also deliver on their need for healthier options," said Claire Molyneux, Quaker Oats Senior Marketing Manager. "At Quaker, we are committed to delivering this and our new ‘Heat it to Release it’ campaign will remind consumers and customers that a hot bowl of Quaker Oats will offer a tasty and healthier start to the day. Following the success of the award-winning Fire Inside TV campaign, Quaker’s Heat it to Release it campaign will be sure to boost perceptions of hot breakfasts within the wider cereals market.”

The campaign will reinforce Quaker’s role in providing consumers with healthier choices that don’t forgo taste by showcasing a selection of its portfolio. Health is the number one need at breakfast, and 46 per cent of consumers choose a hot breakfast due to perceiving it as the healthiest option . Quaker will be launching the campaign on 3 October and it will showcase the Quaker Oat So Simple and Simply No Added Sugar sachets, alongside Heavenly Oats pots that are available across grocery and impulse channels.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less