Allwyn, operator of The National Lottery, has today confirmed three big jackpot draws will provide huge sales-driving opportunities this week – as Paris 2024 draws to a close, with the Paralympic Games finishing this Sunday (8 September).
Allwyn previously announced its summer-long "Paris 2024"’" campaign – which celebrates the unique and authentic role that The National Lottery plays in the journeys of Team GB and ParalympicsGB athletes to the 2024 Games, and the players who helped them get there simply by buying a ticket.
The campaign activity included a pre-planned mega £15 million Lotto ‘Must Be Won’ draw – which is happening this Saturday, 7 September. Special POS to support this special draw has already landed in stores, ready to be sited to support sales.
However, Lotto has also naturally rolled to a £12.5 million "Must Be Won" draw – with that mega jackpot having to be scooped tonight (Wednesday 4 September) – meaning there will be two exciting Lotto 'Must Be Won' draws in a row. And, at the same time, EuroMillions is on a rolling streak, with a mammoth £125 million up for grabs this Friday, 6 September.
To support this unique opportunity, Allwyn has rushed out tens of thousands of 'Over £100M' EuroMillions posters to arrive in stores from tomorrow, ready for Friday's draw. And in-store National Lottery media screens will also be promoting all three big jackpots.
“As the hugely-successful Paris Games draw to a close, the stars have aligned and we now have three massive National Lottery draws happening over the next few days," said Allwyn’s Retail Director, Alex Green. "These mega jackpots provide a fitting close to what has been an inspiring summer of sport – with National Lottery players being absolutely vital to the success of our Team GB and ParalympicsGB athletes.
“If they haven’t already done so, retailers should site any POS they receive for the draws and talk to their customers about this trio of amazing opportunities to win. All of this will help shopkeepers boost their National Lottery sales and sales commission, all while helping to raise even more money for National Lottery-funded projects – from the local charity making a difference where you live through to continuing to support our nation’s incredibly talented athletes.”
