Tiger Tiger unveils Chinese New Year ad campaign

Pan-Asian food brand Tiger Tiger has launched its first-ever poster advertising campaign to highlight its range of authentic Chinese food and ingredients ahead of Chinese New Year in February.

The new campaign, which will run for two weeks until 2 February, includes both animated and static posters in more than 70 major UK towns and cities including London, Edinburgh, Glasgow, Birmingham and Newcastle, reaching almost eight million consumers. Featuring Tiger Tiger’s recently rebranded Chinese food and ingredients, a winking tiger and the strapline ‘It’s Our Year’ to celebrate the fact that 2022 will be the Year of the Tiger, the campaign focuses on the opportunities to cook up a feast for Chinese New Year (1 February) - and beyond - with help from Tiger Tiger.

“Tiger Tiger foods are sourced in the East for truly authentic flavours which help consumers replicate the restaurant meal experience at home,” said Debbie King, Sales & Marketing Director at Tiger Tiger. “With Chinese New Year being a time of great celebration, and eating in being the new eating out, this campaign will increase awareness of the range, strengthen the brand’s heritage and help drive footfall to the fixture at this key selling time.

“It’s a very exciting time – you could say it’s our year!”

“We were delighted to work with Tiger Tiger to design and plan the media for their first outdoor campaign, said Nik Davis, Director of Listen Creative, responsible for the campaign design. "The combination of Chinese New Year and Tiger Tiger imagery only comes around every 12 years and it was too good a chance to miss.”