Tiger Tiger unveils new Asia Street Meals

Tiger Tiger has unveiled a trio of quick-cook noodle snack meals inspired by the evocative flavours of Asian street food.

Aimed primarily at flavour-seeking, time-poor consumers, the Asia Street Meals are easy to prepare and ready to eat in under three minutes. For retailers, they represent a great opportunity to make the most of growing consumer demand for high quality and convenient "at home" taste adventures.

Created by chefs to help bring authentic restaurant-quality food out of the East and into the home, the Asia Street Meals come in three flavours – Singapore-style Chilli Chicken, Japanese-style Teriyaki and Hong Kong-style Sesame Chicken. Each pack contains one serving of ambient soft noodles with seasoning oil, soy sauce and vegetable garnish in a sturdy microwavable tray.

“These delicious noodle meals capture all the magic of Asian street food and deliver it straight to the home or office!” said Debbie King, Sales & Marketing Director at Tiger Tiger. “As consumers seek out ever more exciting flavours and taste combinations, the ambient noodle snacking category looks set to grow significantly which means they’re perfectly placed to help retailers tap into this growing demand.”

The Asia Street Meals launch follows significant investment by Tiger Tiger, the specialist East Asian foods brand, in NPD and a brand refresh which is due to roll out later this summer. Additional support will include high profile PR, advertising and social media campaigns, a new look website and in-store activity partnerships to help build awareness of Tiger Tiger and drive shoppers to the fixture.

Asia Street Meals RRP: £1.69