Tilda, the UK's leading premium rice brand, has taken further bold steps to reduce the environmental impact of rice cultivation through its Alternate Wet and Dry (AWD) growing programme for basmati rice, along with other sustainability initiatives outlined in its 2023-2024 Impact Report.
The efforts are part of an ongoing commitment by Tilda - the first UK rice company to be B Corp certified when it received the accreditation in July 2023 – to remain one of the world’s most responsible rice producers, while also addressing the social and economic needs of farming communities.
Further reducing the impact of rice growing
Traditional rice farming uses between 3,000 and 5,000 litres of water per kilogram of rice as the crop is usually grown in permanently flooded fields. But this traditional method of growing produces large amounts of methane as a by-product of the anaerobic process that takes place when rice plants grow in flooded fields.
By contrast, the alternate wet and dry (AWD) irrigation technique, developed by the International Rice Research Institute (IRRI), is a more sustainable way of growing rice that allows fields to largely dry out between floods, resulting in less water use and a reduction in the amount of time rice plants are flooded, thereby significantly reducing the release of methane.
After first testing AWD techniques with a small group of basmati rice growing farmers in 2021, Tilda extended its programme to include 1,270 farmers in northern India in 2023. The results – released for the first time today following extensive review – have been impressive and the company now plans to extend its programme to as many of the 2,500 farmers it works with in the region as possible.
In a traditional continuously flooded rice production system, farmers usually conduct 20-25 flooding cycles per growing season. But farms who have collaborated with Tilda to follow the AWD method have been shown to typically conduct at least five fewer flooding cycles by using a simple perforated pipe inserted into the ground to allow farmers to see when the crop needs to be flooded again. Evidence from the 2023 basmati crop shows that this also resulted in the electricity required to pump the water required to irrigate the crop, falling by more than a quarter.
In addition, the considerable body of scientific research that has assessed the impacts of AWD, and drawn on by the International Panel on Climate Change in its latest estimates (IPCC 2019), shows that adopting AWD can reduce methane emissions by an average of 45% when compared to continuously flooded paddy fields, although the scope for methane reduction could potentially be as high as 70%.
Jean-Philippe Laborde, Managing Director of Tilda, explains: “Rice is a key staple for billions of people, but sadly the traditional methods of cultivation contribute significantly to climate change.
“Through AWD, we’re proving that it is possible to produce rice in a way that is not only more sustainable but also beneficial for farmers, who are also seeing both cost savings and
improved yields as a result of using this method. Through this important work, we believe we are showing not only what can be achieved in northern India, but also across the global rice industry.”
Supporting the wider environment and biodiversity
In addition to, and including, the 1,270 farmers that Tilda has been working with under its AWD programme, Tilda also provides broader farm advisory services and assistance to a total of 2,500 farmers.
This assistance includes the use of Integrated Pest Management (IPM), an approach that moves away from a mainly pesticide-based system to make greater use of alternative forms of pest control.
IPM reduces the environmental footprint of pest control practices in a way that also supports biodiversity. Tilda also offers farmers advice and free pheromone traps to attract insect pests. This helps to determine pest levels in fields and allows for better targeted – and reduced – use of crop protection products.
“We also provide straw bundles that create a habitat for spiders which act as a natural form of ‘biological’ pest control,” explains Laborde, “and, in the latest year under review, the combination of our advice and the integrated pest management approach resulted in farmers in our AWD programme reducing the environmental footprint associated with their crop protection practices by 80%, as measured by Cornell University’s Environmental Impact Quotient indicator (EIQ) when compared to farmers using continuous flooding techniques and crop protection practices founded on the prophylactic application of pesticides.”
Counting the total benefits of Tilda’s 2023 sustainability programme
“I am also delighted to report that our wider sustainability programme has resulted in significant contributions in all focus areas, and average yields on farms applying the AWD technique, allied to good extension advice and integrated crop management techniques, were 7% higher than farms outside the sustainability programme,” explains Laborde.
Fertiliser use on the farms in the sustainability programme was also significantly lower than on farms outside the programme – and equated to 25% lower per tonne of rice grown.
Pesticide use and the associated environmental impact of pesticide use, as measured by the EIQ indicator, was found to be significantly lower on farms using AWD with integrated forms of pest management (IPM) compared with farms outside the programme that are not using any form of IPM.
The amount of electricity used for pumping irrigation water was 27% lower per tonne of rice grown on farms in the sustainability programme, while irrigation water use was 28% lower per tonne of rice grown.
And carbon dioxide equivalent (CO2e) emissions were 36% lower per tonne of rice grown on farms in the sustainability programme compared with farms outside the programme.
Finally, across the entire 2023 sustainability programme area:
· Total electricity use was reduced by just over 2 million kilowatt hours (kwh) – equivalent to the annual consumption of about 770 UK households
· Total water use fell by 10.7 billion litres of water, approximately equal to the annual consumption of about 207,000 adults in the UK
· CO2e emissions fell by the equivalent of 8.9 million kg of carbon dioxide – equivalent to taking 5,910 UK cars off the road for a year
“Overall, farms in our sustainability programme have reduced their farm-level carbon footprint by more than a third, arising from a combination of the methane emission-reducing benefits for those using the AWD technique, reduced use of energy for irrigation, cuts in the use of fertilisers and savings on pesticide use,” adds Laborde.
“Allied to this have been increases in yields, cost of production savings and thereby higher incomes for the farmers in the programme.”
Expanding Sustainability Across the Supply Chain
Tilda’s sustainability efforts also extend well beyond the farm. The company has committed to reducing its overall environmental impact by focusing on sustainable manufacturing, packaging innovation, and responsible sourcing. Since 2020, Tilda’s UK manufacturing facilities have been powered entirely by renewable electricity, contributing to a 36% reduction in carbon dioxide equivalent (CO2e) emissions per kilogram of rice produced.
In addition, Tilda is taking steps to reduce its use of plastic packaging. The company aims to ensure that all its packaging is 100% recyclable by 2027, in line with the UK’s upcoming kerbside collection system. This effort is part of Tilda’s broader commitment to creating a circular economy, where waste is minimised, and materials are reused or recycled.
A Holistic Approach to Community Impact
Tilda’s sustainability initiatives are also not limited to environmental concerns. The company is deeply committed to supporting the communities where it operates. Through partnerships with organisations like The Felix Project and Mary’s Meals, Tilda has donated over 960,000 meals to feed vulnerable communities in need. These partnerships are part of Tilda’s broader mission to ensure that its impact on society is as positive as its impact on the environment.
Laborde adds: “Sustainability is about much more than just the environment. It’s about creating a positive impact on people’s lives, from the farmers who grow our rice to the consumers who enjoy it. We are proud of the progress we’ve made, but we know there is still more to do.”
Looking Ahead
As Tilda looks to the future, its focus will remain on expanding the AWD programme and continuing to drive sustainability across the entire rice supply chain. The company’s ambition is to lead the way in sustainable rice production, not only in India but globally. By working closely with farmers, researchers, and other stakeholders, Tilda hopes to create a blueprint for responsible rice cultivation that can be adopted worldwide.
“We are now four years into our AWD programme and are delighted with the strong progress we have made,” says Laborde. “Our goal is to share what we’ve learned and encourage the entire rice industry to adopt practices that benefit both people and the planet. Together, we can create a more sustainable future for rice production.”
The UK retail sector is bracing for a challenging but opportunity-filled 2025, according to Jacqui Baker, head of retail at RSM UK. While the industry grapples with rising costs and heightened crime, advancements in artificial intelligence and a revival of the high street offer potential pathways to growth, she said.
The latest Budget delivered a tough blow to the retail sector, exacerbating existing financial pressures. Retailers, who already shoulder a significant portion of business rates and rely heavily on a large workforce, face increased costs from rising employers’ National Insurance Contributions.
“Higher costs will also eat into available funds for future pay rises, benefits or pension contributions – hitting retailers’ cashflow in the short term and employees’ remuneration in the longer term,” Baker said.
“Retailers must get creative to manage their margins and attract footfall and spend, plus think outside the box to incentivise employees if they’re to hold onto talented staff.”
On the brighter side, falling inflation and lower interest rates could ease operational costs and restore consumer confidence, potentially driving retail spending upward.
High street resurgence
Consumers’ shopping habits are evolving, with a hybrid approach blending online and in-store purchases. According to RSM UK’s Consumer Outlook, 46 per cent of consumers prefer in-store shopping for weekly purchases, compared to 29 per cent for online, but the preference shifts to 47 per cent for online shopping for monthly buys and to 29 per cent for in-store. The most important in-store aspect for consumers was ease of finding products (59%), versus convenience (37%) for online.
“Tactile shopping experiences remain an integral part of the purchase journey for shoppers, so retailers need to prioritise convenience and the opportunity for discovery to bring consumers back to the high street,” Baker noted.
The government’s initiative to auction empty shops is expected to make brick-and-mortar stores more accessible to smaller, independent retailers, further boosting high street revival, she added.
A security guard stands in the doorway of a store in the Oxford Street retail area on December 13, 2024 in London, EnglandPhoto by Leon Neal/Getty Images
Meanwhile, retail crime, exacerbated by cost-of-living pressures, remains a significant concern, with shoplifting incidents reaching record highs. From organised social media-driven thefts to fraudulent delivery claims, the methods are becoming increasingly sophisticated.
“Crime has a knock-on effect on both margins and staff morale, so while the government is cracking down on retail crime, retailers also have a part to play by investing in data to prevent and detect theft,” Baker said.
“Data is extremely powerful in minimising losses and improving the overall operational efficiency of the business.”
AI as a game-changer
Artificial intelligence is emerging as a transformative force for the retail sector. From personalised product recommendations and inventory optimisation to immersive augmented reality experiences, AI is reshaping the shopping landscape.
“AI will undoubtedly become even more sophisticated over time, creating immersive and interactive experiences that bridge the gap between online and in-store. Emerging trends include hyper-personalisation throughout the entire shopping journey, autonomous stores and checkouts, and enhanced augmented reality experiences to “try” products before buying,” she said, adding that AI will be a “transformative investment” that determines the long-term viability of retail businesses.
The Amazon Fresh store in Ealing, LondonPhoto: Amazon
As financial pressures ease, sustainability is climbing up the consumer agenda. RSM’s Consumer Outlook found 46 per cent would pay more for products that are sustainably sourced, up from 28 per cent last year; while 44 per cent would pay more for products with environmentally friendly packaging, compared to 36 per cent last year.
“However, ESG concerns vary depending on age and income, holding greater importance among high earners and millennials. With financial pressures expected to continue easing next year, we anticipate a renewal of sustainability and environmentally conscious spending habits,” Baker noted.
“Retailers ought to tap into this by understanding the preferences of different demographics and most importantly, their target market.”
Southend-on-Sea City Council officials have secured food condemnation orders from Chelmsford Magistrates Court, resulting in the seizure and destruction of 1,100 unauthorised soft drinks.
The condemned drinks, including Mountain Dew, 7-UP, Mirinda, and G Fuel energy drinks, were found during routine inspections of food businesses across Southend by the council’s environmental health officers.
Council said these products contained either banned additives like Calcium Disodium EDTA or unauthorised novel ingredients such as Potassium Beta-hydroxybutyrate.
Calcium Disodium EDTA has been linked to potential reproductive and developmental effects and may contribute to colon cancer, according to some studies. Potassium Beta-hydroxybutyrate has not undergone safety assessments, making its inclusion in food products unlawful.
Independent analysis certified that the drinks failed to meet UK food safety standards. Magistrates ordered their destruction and ruled that the council's costs, expected to total close to £2,000, be recovered from the businesses involved.
“These products, clearly marketed towards children, contain banned or unauthorised ingredients. Southend-on-Sea City Council will always take action to protect the public, using enforcement powers to ensure unsafe products are removed from sale,” Cllr Kevin Robinson, cabinet member for regeneration, major projects, and regulatory services, said.
“As Christmas approaches, we hope this sends a strong message to businesses importing or selling such products: they risk significant costs and possible prosecution.”
The council urged residents to check labels when purchasing imported sweets and drinks, ensuring they include English-language details and a UK importer's address.
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A customer browses clothes inside Charity Super.Mkt at Brent Cross Shopping centre in north London on, December 17, 2024
Bursting with customers one afternoon the week before Christmas, a second-hand charity shop in London's Marylebone High Street looked even busier than the upscale retailers surrounding it.
One man grabbed two puzzle sets and a giant plush toy as a present for friends, another picked out a notebook for his wife.
“Since the end of September, we've seen a huge uplift in people coming to our shops and shopping pre-loved,” said Ollie Mead, who oversees the shop displays - currently glittering with Christmas decorations - for Oxfam charity stores around London.
At the chain of second-hand stores run by the British charity, shoppers can find used, or "pre-loved", toys, books, bric-a-brac and clothes for a fraction of the price of new items.
Popular for personal shopping, charity stores and online second-hand retailers are seeing an unlikely surge in interest for Christmas gifts, a time of year often criticised for promoting consumerism and generating waste.
A report last month by second-hand retail platform Vinted and consultants RetailEconomics found UK customers were set to spend £2 billion on second-hand Christmas gifts this year, around 10 per cent of the £20 billion Christmas gift market.
A woman browses some of the Christmas gift ideas in a store on December 13, 2024 in London, England. Photo by Leon Neal/Getty Images
In an Oxfam survey last year, 33 per cent were going to buy second-hand gifts for Christmas, up from 25 percent in 2021.
“This shift is evident on Vinted,” Adam Jay, Vinted's marketplace CEO, told AFP.
“We've observed an increase in UK members searching for 'gift' between October and December compared to the same period last year.”
According to Mead, who has gifted second-hand items for the last three Christmas seasons, sustainability concerns and cost-of-living pressures are “huge factors”.
Skimming the racks at the central London store, doctor Ed Burdett found a keychain and notebook for his wife.
“We're saving up at the moment, and she likes to give things another life. So it'll be the perfect thing for her,” Burdett, 50, told AFP.
“It's nice to spend less, and to know that it goes to a good place rather than to a high street shop.”
'Quirky, weird
Wayne Hemingway, designer and co-founder of Charity Super.Mkt, a brand which aims to put charity shops in empty shopping centres and high street spaces, has himself given second-hand Christmas gifts for “many, many years”.
“When I first started doing it, it was classed as quirky and weird,” he said, adding it was now going more “mainstream”.
Similarly, when he first started selling second-hand clothes over 40 years ago, “at Christmas your sales always nosedive(d) because everybody wanted new”.
Now, however, “we are seeing an increase at Christmas sales just like a new shop would”, Hemingway told AFP.
“Last weekend sales were crazy, the shop was mobbed,” he said, adding all his stores had seen a 20-percent higher than expected rise in sales in the weeks before Christmas.
“Things are changing for the better... It's gone from second-hand not being what you do at Christmas, to part of what you do.”
Young people are driving the trend by making more conscious fashion choices, and with a commitment to a “circular economy” and to “the idea of giving back (in) a society that is being more generous and fair,” he said.
At the store till, 56-year-old Jennifer Odibo was unconvinced.
Buying herself a striking orange jacket, she said she “loves vintage”.
But for most people, she confessed she would not get a used gift. “Christmas is special, it needs to be something they would cherish, something new,” said Odibo.
“For Christmas, I'll go and buy something nice, either at Selfridges or Fenwick,” she added, listing two iconic British department stores.
Hemingway conceded some shoppers “feel that people expect something new” at Christmas.
“We're on a journey. The world is on a journey, but it's got a long way to go,” he added.
According to Tetyana Solovey, a sociology researcher at the University of Manchester, “for some people, it could be a bit weird to celebrate it (Christmas) with reusing.”
“But it could be a shift in consciousness if we might be able to celebrate the new year by giving a second life to something,” Solovey told AFP.
“That could be a very sustainable approach to Christmas, which I think is quite wonderful.”
Lancashire Mind’s 11th Mental Elf fun run was its biggest and best yet – a sell-out event with more than 400 people running and walking in aid of the mental charity, plus dozens more volunteering to make the day a huge success.
The winter sun shone on Worden Park in Leyland as families gathered for either a 5K course, a 2K run, or a Challenge Yours’Elf distance which saw many people running 10K with the usual running gear replaced with jazzy elf leggings, tinsel and Christmas hats.
And now the pennies have been counted, Lancashire Mind has announced that the event raised a fantastic £17,000.
This amount of money allows Lancashire Mind to deliver, for example, its 10-week Bounce Forward resilience programme in eight schools, reaching more than 240 children with skills and strategies that they can carry with them throughout their lives, making them more likely to ‘bounce forward’ through tough times.
The event was headline sponsored by SPAR for a third year through its association with James Hall & Co. Ltd, SPAR UK’s primary retailer, wholesaler, and distributor for the North of England.
“On behalf of the entire team at Lancashire Mind, we want to extend a heartfelt thank you to the 400+ incredible participants who joined us for Mental Elf 2024!” said Organiser Nicola Tomkins, Community and Events Fundraiser at Lancashire Mind.
“Your support, energy and commitment to raising awareness for mental health makes all the difference. Together, we've taken another important step towards breaking the stigma around mental health and promoting wellbeing for all in our community. We couldn't have done it without you!”
Worden Hall became the hub of the event where people could enjoy music from the Worldwise Samba Drummers and BBC stars Jasmine and Gabriella T, plus lots of family friendly activities and a chance to meet Father Christmas. Pets also got in on the act in the best dressed dog competition.
Lancashire Mind CEO David Dunwell said: “It was heart-warming day, full of community spirit and festive cheer, but with a serious aim to raise funds for mental health.
“We are so grateful to everyone who bought a ticket and fundraised or donated to help us smash our target. The money raised goes directly to supporting Lancashire Mind’s life-changing mental health services. These funds help provide wellbeing coaching, support groups, and educational programmes to individuals and families in need of mental health support in our community.”
The concept of Mental Elf was created by Lancashire Mind and news of the event has spread right across the country in recent years, with around 40 other local Mind charities hosting a similar event in 2024.
Lancashire schools were also encouraged to host their own Mental Elf-themed event this year, whether that was a run, bake sale or dress up day, and raised more than £1,000 in total.
Philippa Harrington, Marketing Manager at James Hall & Co. Ltd, said: “There was a lovely festive feel in the air at Mental Elf and we were delighted to see even more individuals, families, and canine companions taking part in its new home of Worden Park.
“We are also very pleased to see the uptake that Mental Elf has had in schools, and congratulations go to the Lancashire Mind team for taking it to new participants and for raising a fantastic amount of money for an important cause.”
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A woman walks past a window display promoting an ongoing sale, on December 13, 2024 in London, England.
UK retail sales rose less than expected in the runup to Christmas, according to official data Friday that deals a fresh blow to government hopes of growing the economy.
Separate figures revealed a temporary reprieve for prime minister Keir Starmer, however, as public borrowing fell sharply in November.
The updates follow news this week of higher inflation in Britain - an outcome that caused the Bank of England on Thursday to leave interest rates unchanged.
Retail sales by volume grew 0.2 per cent in November after a drop of 0.7 per cent in October, the Office for National Statistics said Friday.
That was less than analysts' consensus for a 0.5-percent gain.
"It is critical delayed spending materialises this Christmas to mitigate the poor start to retail's all-important festive season," noted Nicholas Found, senior consultant at Retail Economics.
"However, cautiousness lingers, slowing momentum in the economy. Households continue to adjust to higher prices (and) elevated interest rates."
He added that consumers were focused on buying "carefully timed promotions and essentials, while deferring bigger purchases".
The ONS reported that supermarkets benefited from higher food sales.
"Clothing stores sales dipped sharply once again, as retailers reported tough trading conditions," said Hannah Finselbach, senior statistician at the ONS.
Retail sales rose 0.2% in November 2024, following a fall of 0.7% in October 2024.
Growth in supermarkets and other non-food stores was partly offset by a fall in clothing retailers.
The Labour government's net borrowing meanwhile dropped to £11.2 billion last month, the lowest November figure in three years on higher tax receipts and lower debt-interest, the ONS added.
The figure had been £18.2 billion in October.
"Borrowing remains subject to upside risks... due to sticky interest rates, driven by markets repricing for fewer cuts in 2025," forecast Elliott Jordan-Doak, senior UK economist at Pantheon Macroeconomics.
Jacqui Baker, head of retail at RSM UK and chair of ICAEW’s Retail Group, commented that the later than usual Black Friday weekend meant November’s retail sales figures saw only a slight uptick as cost-conscious consumers held off to bag a bargain.
“Despite many retailers launching Black Friday offers early, November trade got off to a slow start which dragged on for most of the month. This was driven by clothing which fell to its lowest level since January 2022. The only saving grace was half-term and Halloween spending helped to slightly offset disappointing sales throughout November,” Baker said.
“As consumer confidence continues to build and shoppers return to the high street, this should translate into more retail spending next year. However, there are big challenges coming down the track for the sector, so retailers will be banking on a consumer-led recovery to come to fruition so they can combat a surge in costs.”
Thomas Pugh, economist at RSM UK, added: “The tick up in retail sales volumes in November suggests that the stagnation which has gripped the UK economy since the summer continued into the final months of the year.
“While the recent strong pay growth numbers may make the Bank of England uncomfortable, it means that real incomes are growing at just under 3 per cent, which suggests consumer spending should gradually rise next year. However, consumers remain extremely cautious. The very sharp drop in clothing sales in particular could suggest that consumers are cutting back on non-essential purchases.
“We still expect a rise in consumer spending next year, due to strong wage growth and a gradual decline in the saving rate, to help drive an acceleration in GDP growth. But the risks are clearly building that cautious consumers choose to save rather than spend increases in income, raising the risk of weaker growth continuing through the first half of next year.”