Toffifee launches limited-edition family focused pack design for summer

Toffifee, the third fastest growing brand in the boxed chocolate category, has launched four fun, limited edition pack designs, focusing on celebrating family moments together this summer. The new pack designs, available across all major UK retailers over the next two months, are a must-stock for retailers, adding excitement and stand out on shelf.

“Toffifee is a now a £12.1 million brand and is in the top 7 best-selling SKU in the boxed chocolate category," said Andy Mutton, Storck UK MD. "Despite flat growth in the category (+0.6 per cent), Toffifee has maintained strong growth of +9 per cent and has a growing loyal fan base which is driving healthy sales.”

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Rebecca Robert, Marketing Director, added, “The new limited-edition packs are the perfect pack to share with family, friends and loved ones this summer. With the brand’s growing loyalty, these new packs will help drive sales in store by adding excitement and stand out on shelf.

Toffifee has something for everyone: a crunchy hazelnut in a chewy caramel cup, creamy hazelnut spread, topped with a drop of smooth chocolate. Each member of the family is sure to have their favourite element.

The 100g limited edition boxes of Toffifee are available now across at RRP £1.43.