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Toffifee launches limited-edition family focused pack design for summer

Toffifee launches limited-edition family focused pack design for summer
Andy Marino
By Andy MarinoMay 31, 2022
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Toffifee, the third fastest growing brand in the boxed chocolate category, has launched four fun, limited edition pack designs, focusing on celebrating family moments together this summer. The new pack designs, available across all major UK retailers over the next two months, are a must-stock for retailers, adding excitement and stand out on shelf.

“Toffifee is a now a £12.1 million brand and is in the top 7 best-selling SKU in the boxed chocolate category," said Andy Mutton, Storck UK MD. "Despite flat growth in the category (+0.6 per cent), Toffifee has maintained strong growth of +9 per cent and has a growing loyal fan base which is driving healthy sales.”

Rebecca Robert, Marketing Director, added, “The new limited-edition packs are the perfect pack to share with family, friends and loved ones this summer. With the brand’s growing loyalty, these new packs will help drive sales in store by adding excitement and stand out on shelf.

TO PACK 125g PROM FamilyEdition Fuchs 1

Toffifee has something for everyone: a crunchy hazelnut in a chewy caramel cup, creamy hazelnut spread, topped with a drop of smooth chocolate. Each member of the family is sure to have their favourite element.

The 100g limited edition boxes of Toffifee are available now across at RRP £1.43.

andy muttonrebecca robertstorck uktoffifee

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