Toffifee is on a mission to bring families together with its latest on-pack promotion. Starting on 1 May and running until 25 June, Toffifee is giving shoppers a thousand chances every week to download the latest films with a £5.50 voucher on Rakuten – creating the ultimate movie night.
With at-home socialising still an important part of family life, watching movies at home has become the UK’s #1 popular social activity, enjoyed regularly by a massive 87 per cent of people. This promotion supercharges confectionery purchases, adding extra value while driving in-store excitement by tapping into these unmissable moments.
Toffifee is supporting retailers in growing sales of boxed chocolate, which are the perfect accompaniment to a movie night at home. Toffifee’s brand momentum is stronger than ever, now valued at £14.5 million, up +7.5 per cent from last year, with volume growth of +4.3 per cent – outpacing the category. With 83 per cent of Big Night In purchases pre-planned, retailers can maximise sales by stocking up ahead of peak weekend demand.
“Toffifee and movies go hand in hand, as both have the power to bring families together for special shared moments together, with 64 per cent of consumers snacking to connect with others,” said Rebecca Robert, Marketing Director at Storck. “We’re excited to partner with Rakuten to make at-home movie nights even more special with the delicious taste of Toffifee.
“We know shoppers are being more cautious with their spending, but value-added initiatives like these, that extend beyond price promotions, are key to driving shopper interest. We’re confident that this, paired with POS that we are providing to drive awareness of the campaign, will help encourage more footfall to the confectionery aisle and help retailers drive more sales.”
The on-pack promotion, launching on 1 May, will be available across grocery, impulse and wholesale channels. To enter, shoppers simply need to purchase a 125g promotional pack of Toffifee and scan the QR code, and enter the unique code found inside. Winners will be chosen through weekly prize draws, giving them the chance to plan the ultimate movie night with Toffifee. For full T&Cs, please visit: www.toffifeeprizes.com
