Toffifee, the number two best-selling brand in the casual boxed chocolate category[2], is back on screen this September with a new TV and VoD (video on demand) £1.8m campaign.
Airing on the 14th September till 1st November, the advert aims to increase brand awareness and drive sales in the run up to the festive season.
Andy Mutton, managing director, Storck UK, comments: “Despite the boxed chocolate category being in decline (-4%), Toffifee has shown impressive growth of +28%[3] and has a growing loyal fan base.
“We have found that Toffifee buyers are purchasing more frequently than previous years, and showing greater loyalty towards the brand, which is driving fantastic sales.
“As a result of this growing loyalty, we are confident shoppers will continue to look for their favourite confectionery box this autumn. The new TV ad means Toffifee will be front of shoppers’ minds with 78% of our target audience seeing the ad.”
Flavours avaliable to try by the confectionary brand includes a crunchy hazelnut in a chewy caramel cup and creamy hazelnut spread, topped with a drop of smooth chocolate.
Available in a 100g box (containing 12 pieces), or the larger 400g box (containing 48 pieces), Toffifee is hoping to become the ideal sharing option amongst family whilst watching films and playing board games.
Panel discussion at the relaunch of the SAITG on 3 March 2025
