Barefoot, the #1 U.S. wine brand in the UK, has continued its momentum in 2024, showing a value growth of +4.3 per cent compared to the overall wine category’s +0.2 per cent, with an even stronger previous three months, where growth reached +6.6 per cent against a category decline of -1.1 per cent.
The continued success of the established varietals and the introduction of the new Barefoot Zinfandel in the late summer, coupled with Barefoot’s distinctive branding, have helped fuel this success.
The UK’s four most popular wines…
Barefoot holds the #1 spot for Merlot, Pinot Grigio, White Zinfandel and Pink Moscato, cementing its place as a trusted choice among consumers.
- Approachable and adaptable, Barefoot Merlot is a go-to for any occasion. It offers flavours of blackberry, raspberry and chocolate, pairing perfectly with meat dishes and cheese
- Crisp and refreshing, Barefoot Pinot Grigio is a dry and light-bodied white wine, with flavours of tart green apple and notes of citrus and peach. The perfect sip to pair with spicy pasta, a Thai green curry or a bowl of mussels.
- Barefoot White Zinfandel is fun, refreshing and a definite crowd-pleaser. It’s bursting with tropical aromas of pineapple and strawberries. This fruity wine pairs well with chicken and seafood.
- The Barefoot Pink Moscato is a juicy and refreshing wine with ripe nectarine aromas and flavours. With layers of raspberry and pomegranate, it’s best enjoyed with spicy Asian cuisine or a fruity dessert.
Smelling of rosés
Barefoot has maintained its position as the UK’s #1 rosé brand, with a year-on-year value growth of +11.7per cent – outpacing the rosé category’s +1.2 per cent increase by +10.5pts. With a portfolio including Barefoot Rosé, White Zinfandel and Pink Moscato, there is a rosé for every taste.
New Barefoot Zinfandel…
Launched in the UK August 2024, Barefoot Zinfandel is the latest edition to the brand’s award-winning portfolio, this fruit-forward red wine offers a bold, layered profile with vibrant notes of black cherry and juicy raspberry. The fourth most planted grape variety in California, Zinfandel is particularly tolerant to increasingly warm summers, promising a hopeful future for the variety.
“Barefoot has experienced exceptional success since we launched it in the UK in 2009 to become the UK’s most popular US wine brand. Its unique and approachable fruit-forward styles, combined with eye-catching and familiar branding, resonate with a broad range of consumers – whether it’s new drinkers or loyal fans. We hope to continue this growth over the coming year,” says Mark Stammers, Senior Sales Director EMEA at Gallo.
Barefoot wines are available nationwide RRP £7.99
Jo Taylorson
