Convenience store group TOUT’S has held a tasting event of Co-op own brand at their newly developed store in Cleece, Somerset.
The activity was hosted outside the new store at the weekend with consumers treated to a range of sample products available to purchase in store.
The event saw the Co-op Irresistible Tasting Van park up for the afternoon and showcase to shoppers some of the favourite lines alongside a selection of new products recently introduced for summer.
“The Co-op own label range is very popular with our shoppers and so the tasting van was a great way for us to let them try before they buy and encourage greater participation in the Irresistible products we stock,” Rob Tanner, head of retail at TOUT’S, said.
The list of products sampled during the day included Rib & Brisket Burger, Pork Sausages, West Country Cream Mango and Raspberry Swirl ice Cream, Passion Fruit & Lemon Roulade Sea Salt & Chardonnay vinegar crisps from the Co-op Irresistible range and the Co-op GRO The Bhaji Burger.
“The event was part of a trial to explore different opportunities available to Nisa retailers, to help increase the uptake in the Co-op own-brand range,” Jonathan Lambert, wholesale category lead at Co-op said.
“The tasting van, which showcased some of the great products on offer at TOUT’S, was well received and something we will consider making use of again in the future to help introduce our Irresistible range to even more people.”
Brian McLister
