TOVARITCH! Vodka toasts spirit of friendship and supports Save the Children

For the second successive year TOVARITCH! Vodka is supporting Save the Children by supplying drinks to The Arora Ball, a major fund-raising event for the charity.

The event is on Saturday 9 November 2024 and is taking place at The Intercontinental London. Save the Children has been chosen as one of the beneficiary charities.

The Arora Ball was started by Surinder and Sunita Arora of The Arora Group and is a flagship event in the charity sector. The event is attended by some 800 guests. Since 2010, this annual event has raised millions of pounds for a variety of charities. Previously the event raised around £1million for charities.

TOVARITCH! has supported Save the Children since 2016 and consistently supported events since 2017 by providing various produce to serve to guests or to raise money. In one year, for example, the company donated a package that included its multi-award-winning vodka alongside its premium fresh caviar and a luxury mountain stay in St. Moritz, raising over £20,000 as a result.

“We are delighted to support such an important event in the charity calendar," said Eugenio Litta Modignani, CEO and founder of TOVARITCH! Vodka (owned by TSI SA)."Our brand name, TOVARITCH! translates as ‘friend’ and our ethos is based on creating supportive friendships wherever we can. We are therefore delighted to once again support this worthy cause.”