Trebor is marking a century on sale this year with an exciting new promotion called the Big 100. The campaign will make the brand unmissable in store as it celebrates its hundredth year, giving shoppers the chance to win a range of prizes up to £10,000 – including daily £100 giveaways - through off-pack activity. The lucky winners of the £100 prize each day will also win limited-edition, Big 100 packs of Trebor Extra Strong Mints.
To get involved, retailers should simply display the bespoke Big 100 POS in store alongside their mints and gums range to encourage shoppers to enter for their chance to win. The Big 100 promotion is also supported by a far-reaching ATL campaign to engage consumers and encourage entries. The campaign will reinvent and revive the brand’s famous “minty bit stronger” tagline to drive purchase.
“Trebor has been at the core of the mints category for 100 years – so we’re celebrating our big birthday with our customers and their shoppers!" said Alistair Scrimgeour, Brand Manager for Trebor at Mondelēz International.
The brand is also marking their centenary by sharing the stories of independent retailers who, like Trebor, were established in 1921. One such 100-year-old store is Paul Matthews’ Bradley’s store in Quorn, Leicestershire. The business was established in 1921 by Charles Earnest Bradley, who also operated a delivery service from the early days. It initially ran as a horse-and-cart service and grew into a full walk-in lorry retailing unit which continued until 1976. In 1969 Paul’s parents took over at Bradley’s and Paul’s retail apprenticeship began, and he took over full management in 2008. Paul’s son Jack is now following in his forebears’ footsteps working with his dad in store to learn the ropes, marking the fourth generation in the Matthews’ family business.
Paul says, “Trebor is a great brand with an incredible heritage and it’s wonderful to get involved in the celebration of Trebor’s centenary as we also mark our 100 years of our family business.”
The Trebor brand has been growing its share within the mints category for the past twenty months – making it a must-stock for retailers across the UK. Mints is a highly impulsive category so a campaign like Big 100 with impactful POS is a great way to capture shopper attention and make the mints fixture unmissable to help drive impulse sales.
The Big 100 promotion kicked off on 15 April and will be live until 21 May, with prizes to be won every day. Consumers simply buy any Trebor pack – including Trebor Extra Strong Mints, Trebor Softmints and Trebor Cool Drops – and visit www.trebor.co.uk to upload an image for their chance to win. Retailers can request their Big 100 POS and find further confectionery information and advice at www.deliciousdisplay.co.uk.
