As the Halloween season approaches, top ten candy brand, Fruit-tella, has got a not-so-spooky trick up its sleeve to shake up both confectionery aisles and trick-or-treat baskets.
A first for the Fruit-tella portfolio, September will see the roll-out of Product of the Year: Fruit-tella Jellies Out At Night – where creatures of the dark – bats, owls and spiders are orange, blackberry and apple flavoured – in a new, convenient, multi-pack format across grocery channels. This is in addition to the standard sharing bag that launched this Summer.
The HFSS-compliant jellies contain the same natural goodness, fruity taste, interactive, scannable back-of-pack, and quirky charm that consumers have grown to know and love, and now have the added bonus of being perfectly portioned into individual bags that are ideal for on-the-go, as well as sharing, with major seasonal appeal.
“We are so excited about launching our first bag-in-bag format – not only are they a welcome addition to our Jellies portfolio, they are also perfect for Halloween!." said Victoria Gibson, Junior Brand Manager, Fruit-tella. "The mini bags make it so simple for parents to provide fun, safe and tasty treats for their children – and that’s truly what’s at the heart of our brand.
“We believe this new format will become a Halloween staple in confectionery aisles, and we can’t wait for families to experience the joy and excitement our products bring to the season!” The mini bags make it so simple for parents to provide fun, safe and tasty treats for their children – and that’s truly what’s at the heart of our brand.”
“We believe this new format will become a Halloween staple in confectionery aisles, and we can’t wait for families to experience the joy and excitement our products bring to the season!”
