Trip launches first ever TV campaign with multi-million-pound investment

Fast-growing soft drinks brand Trip has announces the launch of its first ever TV campaign, which will be live nationwide from tomorrow (23 May).

The multi million pound TV campaign aims to boost brand awareness nationwide across its full range, including CBD and the newly launched Mindful Blend drinks range.

The campaign will also run across Meta, TikTok, digital display, and through influencer content, coinciding with the seasonal uplift in soft drinks sales.

Since 2019, Trip’s mission has been to help millions of people find calm, and its first TV campaign encourages viewers to do just that. The advert sees a woman in a seemingly idyllic setting enjoying a moment for herself with a delicious Trip, before revealing that she has found calm in the everyday chaos of moving house.

Trip hopes to inspire viewers to find their ‘calm in the everyday chaos’ by taking a moment to enjoy where they are and ‘take a Trip to find your calm.’

“Having introduced tens of millions of men and women to Trip, the launch of our first ever TV campaign marks a hugely exciting milestone as we continue to help the nation find its calm in the daily chaos,” Olivia Ferdi, co-founder of Trip, said.

“As category creators championing functional ingredients in the mainstream, we’re delighted to make our debut on TV in front of households nationwide. Launching in this iconic format marks a very powerful shift in the conversation around wellbeing for customers and our generation’s needs.”

The launch of Trip’s campaign follows the brand’s recent news that it broke records by topping 15 years of Alantra’s Fast 50 list of the fastest-growing UK food and drink brands. It also launched its biggest new drinks range at the end of April, with its first-to-market functional mushroom and adaptogen range, Mindful Blend, which combines viral ingredients for a new way to find calm.