Trivento, the number one Argentinean wine brand, from Concha y Toro, has entered into a partnership with Channel 5. It involves 10-second idents from Trivento’s “Real Life Bold Discoveries” campaign being shown during some of the channel’s most popular content.
Trivento, which has seen its sales (+76 per cent by value) and household penetration (now at 7.4 per cent) both grow impressively over the past year, continues to increase its investment in the UK market to secure its brand position. It also returns to other mainstream TV Channels after Easter, with the 20 second Real Life Bold Discoveries ad being shown across Channel 4, ITV and Sky between 15th April and 9th May.
“We have seen such great growth in the brand, thanks to our strategic partnerships building awareness for Trivento, and now it’s time to take that to the next level," said Marketing Manager Preety Johl. "Channel 5 is a great fit for the Trivento wine drinker, with a wide range of diverse content appealing to the more adventurous viewer which we feel is very aligned to our brand values. With a return to other channels also happening just after Easter, this is a great way to continue to drive top of mind awareness, brand sales and household penetration."
