Trivento launches new campaign for Private Reserve Malbec

Argentinean wine brand Trivento has launched a brand-new advertising campaign for its premium tier, Private Reserve Malbec.

The major marketing increment comes as Trivento has seen its brand sales (+32% by value) and household penetration (now at 7.5%) growing at a stunning rate in the past year.

The new 20 second ad, the latest in the ‘Bold Discoveries’ series, started airing from 15 November on video on demand and will run till 24 December, reaching 42 per cent AB Adults, who are premium ‘Food & Wine Enthusiast’ consumers, during the festive period.

“We’ve experienced a step-change in our brand awareness over the last 12 months, and with this heavyweight Private Reserve campaign, we’re excited to drive our premium tiers further, at a time where shoppers are looking for a special wine to share with their loved ones this festive season,” Preety Johl, Trivento marketing manager, said.

The ad will be shown on ITV Hub, All4 and Sky On Demand. The campaign is set to deliver 5.7m impressions on catch-up programmes such as Gogglebox, Mare of Easttown and Bancroft.