Concha y Toro UK has announced the launch of a new wine from its leading Argentinian brand Trivento, Reserve Shiraz.
The brand said the new drink will complement its popular Reserve Malbec and Private Reserve Malbec, which have delivered impressive sales in recent times.
The new launch, which follows the launch of a Malbec Rosé in June, aims to build on the unprecedented growth for the brand, with value sales increasing above 52 per cent in the most recent 52-week period, according to Neilsen data. Trivento enjoys significant (>30%) growth in both grocery multiples and impulse channels.
The Shiraz grape is, along with Merlot, the only red grape variety still outselling Malbec in this market.
Winemaker Maximiliano Ortiz said: “Argentina's Shiraz has grown and expanded remarkably the past decade. It adapts very well to the higher sunshine and cooler regions of Mendoza, such as the Uco Valley.
“Trivento Reserve Shiraz shows beautiful crimson colour, full body, floral aromas, ripe black fruits and spicy notes of smoke and vanilla.”
Trivento has recently unveiled a new series adverts across Discovery, Quest, DMAX, and dplay which will run until the end of this year, as part of its partnership with Discovery channels.
Trivento Reserve Shiraz 2019 will be available from mid-August with an RRP of £8.
