Trivento, the number one Argentinean wine brand, is returning to Channel 5 from today, 1 February 2022. Under the partnership, 10-second idents from Trivento’s “Bold Discoveries” campaign will be shown during some of the channel’s most popular content.
Trivento, which has seen its sales grow +11.6 per cent by value in the past year, continues its investment in the UK market to secure its strong brand position. It recently celebrated Trivento Reserve Malbec becoming the best-selling wine sku in the market.
The idents will air across 25 hours of programming each month, reaching 69 per cent of the UK ABC Adult audience, who will see it an average of 34 times. It will be further supported on My5 video on demand (VOD), with 18.5m impressions forecasted.
“We have reached some incredible milestones in the last 12 months, breaking through the £100m RSV mark, into the Top 10 Wine Brands, and boasting the No.1 Wine sku in our portfolio," said Marketing Manager Preety Johl. "Our strategic partnership with Channel 5 continues to build awareness for Trivento through its great selection of programming appealing to the broader UK adult audience. The wide range of diverse content appeals to the more adventurous viewer which we feel is very aligned to our brand values. This is a great way to continue to drive top of mind awareness, brand sales and household penetration, and propel the growth momentum of Trivento.”
