Tropicana expands Essentials range with new juice flavour Energise

Tropicana has announced the launch of a new flavour to its popular Essentials line-up: Energise.

A juice with health and wellness benefits, the tropical flavour has Pineapple, Passion Fruit, Banana and Ginseng as key ingredients and contains added magnesium to help fight tiredness.

“Only one third of British adults currently achieve their five portions of fruit & veg a day. Juice drinkers are 70 percent more likely to achieve their five a day target and so, as the UK’s number one chilled juice brand, we can play a role in closing that gap,” commented Caroline Wilding, marketing manager for Tropicana at PepsiCo.

The brand said the new flavour has clocked an impressive 90 percent purchase intent in early testing. The launch is part of a wider invigoration of the Essentials line-up, which includes a modernised artwork to attract younger shoppers to functional juices.

“Since the launch of Tropicana Essentials, the range has continued to bring incremental shoppers to the category. Functional juice is the fastest growing segment within chilled fruit juice and Tropicana Essentials has established itself as a beacon brand,” Wilding added.