Building on the success of last year’s trade-exclusive juice activation, Tropicana is offering retailers the chance to win even bigger cash prizes. With a huge £10,000 cash prize up for grabs for the winning retailer and another 10 x £500 runner-up prizes on offer, the campaign will run across hero SKUs from Naked, Tropicana and Copella ranges between 7 July and 15 September.
“We know that Chilled Fruit Juice & Smoothies remains an incredibly important category for retailers during the summer months when consumers are looking for more refreshing options to purchase," said Lucy Kent, Head of Impulse at Tropicana Brands Group. "Our hero SKU’S are perfect for on the go drinking, and with consumers back out there enjoying the sunshine with friends and family, they can stay refreshed all day.
"Tropicana and Naked in particularly are proving popular within the channel, with Tropicana Smooth the no 1 Chilled Juice & NFC, and Naked Green the no 1 Smoothie in the category. We tend to see a natural uplift in sales of our juice brands in the category during the summer months and we would like to encourage retailers to maximise this opportunity.”
To be in with a chance of winning, retailers simply have to buy any two cases of Tropicana Smooth Orange (250ml or 850ml), Tropicana Original Orange (250ml or 850ml), Naked Blue Machine (300ml), Naked Green Machine (300ml) or Copella Cloudy Apple (300ml), and text JUICY to the number on the POS materials in store. Once notified of their win, retailers will need to upload an image of their receipt of purchase*.
“This campaign, which was a huge success last year, will give retailers a chance to win even bigger and better cash prizes and increase their sales by stocking up on bestsellers from our varied portfolio. We are thrilled to have a chance to give back to our loyal customers again this summer,” said Kent
* GB, 18+ Retail store owners only. Promotional period: 00:00 07/07/22 to 23:59 15/09/22. Purchase any 2 cases in a single transaction of Tropicana Smooth Orange 250ml £1 RRP PMP, Tropicana Original Orange 250ml £1 RRP PMP, Tropicana Smooth Orange 850ml £2.50 RRP PMP, Tropicana Original Orange 850ml £2.50 RRP PMP, Naked Blue Machine 300ml or Naked Green Machine 300ml, or Copella Cloudy Apple300ml £1 RRP PMP. Please retain an itemised receipt/ invoice with time and date of purchase that precedes entry, and within Promotional Period. Unique receipt required for each weekly draw, must be dated within the weekly entry period. 1 winner randomly drawn per week receives £500 (1xdraw a week, 10x total) 1 x winner randomly selected from all entries at the end of the Promotional Period receives £10,000 Grand Prize. Max 1 entry per person per week and 1 entry total into the Grand Prize Draw. Max 1 weekly prize and 1 Grand Prize per person. Proof of purchase will be required for all winners. Visit Prizeology.com/juicy for full weekly entry dates, T&C’s and prize details. Promoter: Tropicana Products UK Ltd. 450 South Oak Way, Green Park, Reading RG2 6UW.
