Leading chilled juice brand Tropicana will be installing the country’s largest bed inside King’s Cross Station, which, compared to beds at home, adults will be encouraged to bounce on, to spark some childlike optimism into the capital’s Thursday morning on 6th April.
The installation encourages Londoners and visitors to the capital to embrace their inner child by jumping into their day with the same carefree attitude kids enjoy first thing in the morning. Bed bouncers, as well as people milling around the station, will be greeted with a taste of the brand’s new breakfast juice flavour, smoothie-inspired Strawberry & Banana flavour, to add some sunshine to their day.
The ‘Be More Kid’ campaign was inspired by research commissioned by Tropicana which revealed that more than half (56%) of Brits feel they have lost their sense of fun with age and that engaging in childlike fun made adults feel happy (56%) and carefree (44%).
It was also found that the nation agreed grown-ups need to take a leaf out of youngsters’ books, with more than a third saying this would mean starting the day with positivity. The research confirmed a principle the household juice brand has stood by for more than 70 years: that positive mornings can cause a ripple of optimism that lasts the day.
Tropicana intends for the giant bed to act as a reminder that setting aside time for small moments of positivity – whether that be wearing your brightest pair of socks or enjoying your favourite breakfast – can set you up for a better day, at any age. It invites adults to take inspiration from kids and to start the day embracing ‘fun’ rather than thoughts of life admin, work, and bills, which were found to be among the top things occupying adults’ thoughts.
The bed will be in place Thursday from 8am until 4pm at King’s Cross Station, London.
The activation coincides with the release of not one, but two new flavours joining Tropicana’s 100% pure pressed juice range: Strawberry & Banana, the nation’s favourite smoothie flavour in not-from- concentrate juice form, and Pineapple & Pink Guava Crush, the latest exotic juice to join the brand’s sensations range – for moments when you need something that little bit extra special.
