Turning Black Friday Pink: Nisa’s MADL launches ‘Pink Friday’ to celebrate community spirit

Making a Difference Locally (MADL), Nisa’s charity, has launched a new annual event, Pink Friday, turning the spotlight from retail bargains to the community support provided by Nisa retailers all year round.

Pink Friday, which debuts today, celebrates the generosity and compassion that Nisa retailers bring to their local communities. For its inaugural year, MADL is partnering with TYS Retail, a retailer operating eight stores in the Peterborough area, under the leadership of owner Siva Thievanayagam and area manager Leon Swanwick.

In 2024 alone, TYS Retail has donated over £20,000 to local causes through MADL initiatives. To celebrate this milestone, their stores are hosting exciting in-store activities, including raffles, free sampling, and other fun events to highlight the positive impact they’ve made in their communities.

“Pink Friday is about celebrating the incredible contributions Nisa retailers make to their communities,” MADL’s head of charity, Kate Carroll, said.

“While Black Friday focuses on commerce, we wanted to create something that brings a splash of pink positivity to November, celebrating the generosity and kindness that defines our stores. This is just the beginning of something special.”

MADL will also be sharing heartwarming stories from other retailers who’ve gone above and beyond for their communities. Among them are Dallam Stores and Locking Stumps in Warrington, whose efforts have provided hot meals for homeless individuals, showcasing the power of community support in action.

As Pink Friday takes off, MADL is already looking ahead to 2025 with plans to grow the event, adding even more pink-themed activities and opportunities for Nisa retailers to champion their communities in creative ways.