Wholesale and convenience experts TWC has announced a comprehensive shopper insight study on the UK aggregator market, launching in the first quarter of 2024.
Speaking to a sample of 2,000 UK shoppers, the study is expected to provide cutting-edge shopper insights encompassing various critical dimensions, including penetration rates overall and by named operators, frequency of purchase, demographic profiles, spending patterns, mission and occasion dynamics, triggers for purchase, and much more.
The study will exclusively focus on food purchases, encompassing both foodservice and grocery sectors. Moreover, participants will have the flexibility to include up to 10 customised questions, tailoring the results to their specific categories or hypotheses.
