TWC to study Tŷ Nant's iconic bottle trial run sale in UK convenience stores

Leading data and digital experts, TWC, has announced a new TWC Consultancy project with Tŷ Nant Natural Mineral Water.

Tŷ Nant Water, which comes from the foothills of the Cambrian Mountains of West Wales, is trialing its iconic bottle- designed by Ross Lovegrove- for the first time in number of convenience stores across the UK.

Ty Nant is normally only sold in the finest hotels and dining establishments across the world.

TWC Consultancy, which provides invaluable data-driven insights and strategy, examined total aggregated water sales across the stores and more specifically the performance of still, sparkling, plain and flavoured water for 500ml and 1.5litre bottles.

TWC then analysed sales data from those stores where Tŷ Nant Water is being stocked to discover how well the water has been performing against other brands.

Tanya Pepin, Managing Director for TWC, said, “We were delighted to be approached by Tŷ Nant Natural Mineral Water to analyse water sales across a number of stores located throughout the UK. A key result we found is that Tŷ Nant accounts for 22 per cent of total plain drink-now water in the featured stores.

"It’s perhaps a little-known fact that Tŷ Nant comes second in the plain water to drink now market and number three in plain water to drink later (both by volume). Overall, Ty Nant was the 4th largest brand across all bottled water in the trialed stores in volume terms and third highest within plain water."

“The results were highly positive and the sales ranking of 500ml/1.5L plain still water SKUs showed Tŷ Nant Water performing strongly against other well-known brands, including Buxton, Volvic and Evian.

“Our market intelligence and digital savviness – comprising insight and strategy services – enables us to help clients like Tŷ Nant Water to make data-led decisions that will enhance their wholesale performance”.

Jeremy Wright, National Account Manager at Tŷ Nant Water was impressed with the sales data analysis commenting: “The sales data analysis is excellent. It is clear and concise, with the killer points making for a very compelling argument for customers to stock in the future.”

Tŷ Nant’s innovative and stylish PET bottle was identified in 2003 as “the 8^th coolest item in the world”.