Coca-Cola Europacific Partners (CCEP) is gearing up for another knockout year for its Monster Energy brand, kicking off with the launch of Monster Juiced Aussie Lemonade and Monster Ultra Rosa alongside the return of its exciting snowsport-themed consumer promotion for the Monster Ultra range.
Rolling out now, the new variants are designed to fuel continued momentum behind the brand which is worth over £500m and growing by 19 per cent, ahead of the energy drinks category.
Monster Juiced Aussie Lemonade
Monster Aussie Lemonade is the latest addition to the Monster Juiced line up, which is a range that offers full-flavoured energy with personality, unique packaging designs and is delivering double digit growth year on year.
It is designed to leverage the wide of appeal of lemonade, a segment worth £164m, to bring an exciting new flavour to the energy drinks category. Monster Juiced Aussie Lemonade is a twist on classic lemonade, combining Monster’s world-famous energy blend with a burst of fresh citrus flavour.
Following on from the design by legendary street artist RISK for Monster Khaotic’s launch last year, an Australian-inspired bold and bright packaging design has been created to capture the essence of Monster Juiced Aussie Lemonade and deliver maximum impact on-shelf.
Monster Ultra Rosa
Zero sugar is a key driver of growth in energy, with Monster’s zero sugar Ultra the no.1 zero sugar energy brand in GB.
Now available nationwide, Monster Ultra Rosa combines a crisp red berry blend flavour with a complex floral finish, giving consumers a light, delicious, refreshing energy boost with no calories and no sugar.
It follows on from two new launches in 2022, Monster Ultra Watermelon and pineapple-flavoured Monster Ultra Gold. In fact, Monster Innovation delivered 18 per cent of Total Energy Category Value growth in 2022.
Monster Juiced Aussie Lemonade and Monster Ultra Rosa will be available in 500ml plain packs, and for grocery and larger stores, the variants will also be in four can multipacks.
“Monster has led the diversification of the energy sector in recent years, with innovation covering a variety of flavours, juice blends and functional benefits, that have helped to make energy drinks a mainstream choice for shoppers," said Pippa Collins, Associate Director Commercial Development at CCEP GB.
“Monster Juiced Aussie Lemonade has already been popular in the US and Monster Ultra Rosa delivered the second highest right of sale within the Ultra range in quarter four of last year whilst only in limited distribution. We’re confident the new nationwide arrivals will drive sustained growth for the Monster brand, bringing even more excitement to the energy fixture.”
Monster Ultra snowsport promotion
To support the Monster Ultra range and tap into energy drinkers’ thirst for thrills, Monster is also offering Ultra fans the chance to win an immersive money-can’t-buy snowsport experience with the return of its successful promotion.
The lucky winner will enjoy three days of skiing or snowboarding in Switzerland, with accommodation, lift pass and equipment rental, and exclusive Monster Energy hospitality perks. Consumers have until 6 March to enter online at https://MONSTERENERGY.COM/ULTRASNOW_GB.
Scandinavian Tobacco Group UK is pleased to introduce this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.
The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.
“Retailers certainly won’t need me to tell them that sales of larger cigars go up in the build up to Christmas when adult smokers are in celebratory mood and typically have more time to enjoy them,” said STG’s UK Head of Marketing, Prianka Jhingan. “Our Henri Wintermans Half Corona is always a big seller at this time of year and this limited issue Gentleman’s edition pack should only increase sales further. My advice to retailers is to stock up on it, as it is easily the UK’s best-selling medium / large cigar and has a loyal following due to its quality blend and heritage.”
Win £5,000 to donate to a local football initiative
Guinness is kicking off the Autumn with a new Premier League partnership. The four-year agreement will see Guinness become the Official Beer of the Premier League, and Guinness 0.0 as the Official Non-Alcoholic Beer. The partnership comes with Guinness looking to tap into culturally relevant occasions throughout the year and engage with a wider audience, reminding shoppers that football is a lovely game for a Guinness.
To recognise the vital role retailers play within communities, Guinness is giving one lucky retailer the chance to win a prize of £5,000 to donate to a local football initiative. From investing in training, to upgrading sports equipment, or purchasing new football kit, the £5,000 prize will help to improve access and enjoyment of the game locally. To enter the competition, existing Diageo One retailers simply have to visit Diageo One and complete a short form. If not yet a Diageo One member, all other retailers can enter by clicking here, and filling out a short form with their details.
The competition aims to bring communities together and harness the power of sport to do so. As a brand, Guinness continues to invest in driving relevancy and use dedicated support for the impulse channel to tap into the match-day occasion
Five retailers around the country have been chosen to host football takeovers within their stores. Each will have football themed giveaways, Guinness-branded merchandise, free street-food and football-themed games. To get a slice of the match-day action, retailers can download their own "Lovely Game for a Guinness" POS via Diageo One.
“Whether you’re a spectator or a player, football has the power to bring people together," said David Mills, Commercial Sales Manager, Diageo. "Our new partnership with the Premier League represents a huge opportunity for Guinness to engage at not only a global level but also more locally too. Retailers and local football clubs sit at the heart of their communities, and we want to support them and give something back. The £5,000 grant will be awarded to one retailer and their chosen football initiative to make a positive difference.”
To enter the Guinness x Premier League community fund competition, and not already a Diageo One user, convenience retailers must visit Diageo One and fill out a short form with their details between 23rd October 2024 at 00:01am and 20th November 2024 at 23:59pm. Existing Diageo One retailers to visit Diageo One and complete the short form. Winners will be contacted via email and follow up phone call within 48 hours of being randomly selected. For full terms and conditions visit Diageo One.
*Retail businesses UK 18+. Opens 23 October 2024 at 00:01am closes 20 November 2024 at 23:59pm. Purchase not necessary. To enter simply Diageo One and fill out a short form. One winner total. Winners to receive £5,000 cash prize to donate to a local community, made via bank transfer.
Snack manufacturer Kestrel Foods has acquired Indie Bay Snacks from Nurture Brands. The brand will join Kestrel Foods' award-winning portfolio of Forest Feast, ACTI-SNACK and Just Live a Little, continuing its trajectory to become a leading player in the snacking category.
Indie Bay Snacks offers consumers tasty and healthier savoury snacks within the grocery, travel and DTC channels. Its pretzel thins are a lighter, fun way to enjoy pretzels, with 70 per cent less fat than crisps.
"As Nurture Brands consolidates its resources around Rebel Kitchen, EMILY and Jax Coco, I am happy to see Indie Bay go forward and become an important part of the Kestrel Foods portfolio," said Adam Draper, Managing Director of Nurture Brands.
Michael Hall MBE, founder and CEO of Kestrel Foods said, “The acquisition of Indie Bay is aligned to our ambition of creating a fast paced and innovative snacking business. We believe Indie Bay offers consumers and customers something different in our portfolio, and we see great potential for growth through our strong brand, innovation and go to market capability.”
Kestrel Foods' own flagship brand, Forest Feast, has grown over 30 per cent in the last year, a result of increased brand awareness and penetration, and further gains in distribution.
Reviva – the vibrant coffee brand owned by Gulf – has announced it has signed a multi-year deal with the Williams Racing Formula 1 team.
The new partnership is a celebration of a shared commitment to high quality performance. Crafted exclusively from 100 per cent Arabica beans, Reviva’s balanced yet bold and vibrant taste makes it the perfect partner for the Williams Racing team, to keep them fuelled in the fast-paced world of motorsport.
As of 1 January, 2025, when the partnership goes live, Reviva will feature across the Formula 1 calendar, at the Williams Racing motorhome, at flyaway races as well as the Williams Experience Centre in Oxfordshire. The logo will also be prominently positioned on the nose of the two cars, taking the Reviva brand all over the world.
“We are excited to announce this partnership of Reviva Coffee and Williams Racing," said Mike Jones, CEO, Gulf Oil International UK Limited. "Reviva is expanding Gulf’s footprint into the speciality coffee sector, and we look forward to seeing it on the world stage of Formula 1 through the Williams Racing partnership. We are also delighted to extend the partnership between Gulf and Williams Racing, building on what we have achieved in our first two seasons together, and our commitment to continue bringing engaging activations for the fans, including iconic Gulf liveries and F1 demos in our key markets”.
James Vowles, Team Principal, added, "We are thrilled to deepen and extend our partnership with Gulf Oil International, a brand with a motorsport heritage to match our own and one that is synonymous with excellence and innovation. Together we have put captivating fan engagement and developing the next generation at the heart of our partnership, and this extension is another vote of confidence in Williams’ ongoing transformation. The introduction of Reviva as our Official Coffee Partner will mark the start of our next chapter together, bringing together two brands with bold ambition and strong momentum.”
Reviva, which launched in 2023, is dedicated to providing responsibly sourced specialty and premium coffee. Crafted exclusively from Arabica beans to ensure the highest quality, its perfectly balanced flavour profile, with notes of chocolate, caramel, roasted almonds and red fruits provides a smooth, vibrant taste.
“The Reviva Signature range is sourced from Rainforest Alliance-certified farms in Brazil, Colombia and Honduras and is roasted in small batches to maintain the highest levels of freshness and quality," said Sara Trioni, Head of Marketing & NPD for Reviva. "We are passionate about flavour and the expertly crafted specialty coffee has been developed to create an opportunity for enjoyment, refreshment and revival.”
The Reviva range is available in whole beans, ground and Nespresso compatible capsules. It’s ideal for independent cafés, catering, hospitality, hotels and event venues.
Sweet-maker Swizzels has unveiled brand-new limited-edition Naughty & Nice Squashies in time for Christmas.
Squashies continue to be the No.1 Sugar Confectionery brand in the market, which has prompted Swizzels to introduce its first-ever Christmas-themed Squashies to keep up with the increasing demand during the festive period.
The 120g, elf-shaped Squashies are available to purchase now, with a MRSP of £1.15, sold in cases of 12.
The product features two popular flavours: Strawberry Ice Cream and Apple Pie – and boasts a bright, eye-catching design that has been created to stand out on shelves.
Designed to elevate retailers’ festive offering this Christmas, the Naughty & Nice Squashies feature two elves in each bag – one on the ‘naughty’ list and one on the "nice" list – bringing a playful and personalised touch to the festive season.
Swizzels is also bringing back its popular Sweet Shop Advent Calendar which has seen a remarkable 41 per cent year-on-year growth and features 24 fan favourites to delight and surprise throughout the festive season.
The Sweet Shop Favourites range remains a festive staple, including the popular Sweet Shop Favourites Tub, currently the No.1 selling sugar tub along with Sweet Shop Favourites Pouches, and the Squashies Carton.
To cater to the increasing popularity of plant-based diets, and ensure everyone can enjoy a sweet treat, the Swizzels’ festive range also includes several vegan options:
Party Mix, 785g, with a MRSP £5, Sweet Treat Tub, 600g, with a MRSP £4 Sweet Shop Favourites Carton, 324g, with a MRSP £3
“Each year, we strive to enhance our Christmas offering to help the wonderful retailers we work with boost sales," said trade manager Clare Newton. "This year, we’re excited to introduce our brand new Naughty & Nice Squashies, shaking up the Christmas sugar confectionery NPD category.
“This Christmas, we anticipate indulgence to be a key trend, with consumers seeking comforting and delightful treats to enjoy with family and friends. With festive flavours that promise to steal the spotlight, such as Strawberry Ice Cream & Apple Pie, this new product perfectly aligns with the growing consumer interest in unique flavour experiences.
“Our new Naughty & Nice Squashies are designed to add a fun, personalised twist to festive gifting. By incorporating both ‘naughty’ and ‘nice’ elements, we’re embracing the trend for novelty and personalisation in confectionery, which enhances the excitement and appeal of our products.
“We know that shoppers are keen to make a start on their Christmas shopping early this year, so we’re encouraging retailers to stock up on our festive range to cater to those seeking to embrace the Christmas spirit as soon as possible.”