Two new flavours for STG UK's XQS nic pouch portfolio

STG UK announced today the launch of two new flavours to join their XQS nicotine pouch brand portfolio. Black Cherry and Citrus Cooling are the new arrivals, both of which are available to retailers now.

Black Cherry is a real standout flavour, offering "the rich, deep taste of dark cherries, which is unique, memorable and not commonly found in other nicotine pouches". Citrus Cooling on the other hand, offers a citrus flavour with a cooling effect, "perfectly blending tart citrus with minty freshness to create a well-balanced and energizing experience". Both new flavours contain 8mg of nicotine per pouch and have an RRP of just £5.50, in keeping with the rest of the XQS portfolio.

XQS was launched in May last year in four flavours, and a variety of strengths, competitively priced and with an attractive margin for retailers. Following a huge summer activation plan and some great display units in-store to showcase the product, it has got off to a flying start, becoming the fastest growing nicotine pouch brand in the second half of 2024 and with one million cans already in market.

“We’re thrilled with XQS’s performance nine months on since launch and are delighted to launch these two new additions to the portfolio," said STG’s UK Head of Marketing, Prianka Jhingan. "We know pouch users are motivated by great flavours, and they won’t be disappointed when they try Black Cherry as a refreshing alternative for those seeking a fruit-forward option and Citrus Cooling as a great choice for those seeking a crisp, clean taste with a lasting cool effect. There’s going to be much more news to come from XQS this year too, so watch this space as we continue our mission to drive category growth with great flavours and competitive prices.”