Skip to content
Search
AI Powered
Latest Stories

Two new 'virgin' cocktails from Mavrik Drinks

Two new 'virgin' cocktails from Mavrik Drinks
Astrid Templier

Non-alcoholic cocktail brand, Mavrik, has launched two new great-tasting flavours.

Perfect for non-drinkers and the sober-curious who still want to enjoy their favourite cocktails, Mavrik’s new Passion Star Martini and Espresso Martini will now be available to taste alongside the four other great founding flavours.


According to The Portman Group, the no/low drinks category is in growth, with 32 per cent of UK drinkers now semi-regularly consuming low and no alcohol products. With 18 per cent of people also classed as non-drinkers, Mavrik’s alcohol-free cocktails are perfect for those searching for a cocktail alternative that still looks good and tastes divine.

Alongside its four original flavours, the new Passion Star Martini and Espresso Martini promise to bring the same wow factor that Mavrik fans have come to expect and fill a demand for "virgin" versions of these hugely popular combinations.

“We already have four delicious, low-calorie non-alcoholic cocktails, but with the rise in popularity for Martini-based drinks, we wanted to give our customers two new indulgent alternatives they can enjoy over the summer months,” says Mavrik director, Andrew Mallinson.

Mavrik’s Passion Star Martini is inspired by the much-loved Pornstar Martini – the UK’s favourite cocktail for millennial women – and is a smooth and fruity nitrogen-infused passion fruit and vanilla cocktail featuring a rich rum flavouring and sophisticated exotic juices. The perfect super convenient summer cocktail for the free-spirited.

The new Espresso Martini is also nitro-infused to produce a velvety smooth indulgent espresso cocktail with scrumptious coffee flavours, backed with subtle dark chocolate, caramel and vanilla notes, providing customers all the great flavour of a traditional Espresso Martini, but without the alcohol content.

“Our non-alcoholic cocktails are made from the best-quality ingredients, so customers can enjoy all the fabulous flavour combinations whilst still feeling fresh, alert and free from the typical sugary aftertaste you can get from alcoholic cocktails. With our virgin cocktails there is zero compromise on taste or enjoyment,” adds Mallinson.

Each 200ml can offers two servings, when poured into a traditional Martini glass. Alongside its new Martini variants the four original delicious alcohol-free combinations are available in 250ml cans:

  • AROMATIC G&T: a sublime and refined low calorie pink G&T, without the naughty ingredients (currently shortlisted in the Scottish Retail Food and Drink Awards)
  • CUBAN MOJITO: a totally gorgeous, low calorie, indulgent alcohol-free Mojito cocktail inspired by the renowned Cuban highball.
  • VENETIAN SPRITZ: a refreshing, spirit lifting, low calorie Spritz that takes its cues from the classic Venetian cocktail.
  • STORM & SPICE: a fiery, tongue tickling, low calorie Dark & Stormy type drink; the alcohol-free version of the classic and spicy Bermudan rum cocktail.

Mavrik’s Passion Star Martini and Espresso Martini drinks are available to stock from https://www.mavrik-drinks.com/, RRP £11.80 for a pack of four.

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less