Nearly two thirds of ex-smokers will return to tobacco if the government restricts vape flavours, a new study has found.
Last month, the government introduced a bill in parliament proposing new powers to restrict vape flavours, alongside other measures to combat the rise in youth vaping.
However, the study by vape retailer Evapo, which has conducted a survey involving 1,134 participants, shows any restrictions on vape flavours could have major unintended consequences and would likely add to the 250 deaths from smoking recorded every day in the UK.
The government’s view is that fruit and dessert flavours may inadvertently attract children, but the survey revealed that 71 per cent of people over the age of 45 prefer these flavours.
Vaping is well known to be the most effective way for smokers to quit and 75 per cent of those surveyed said they had successfully quit, while a further 18 per cent had cut down. Furthermore, 81 per cent believe that flavour restrictions would negatively impact individuals trying to switch from smoking to vaping.
“We recognise the government’s concerns regarding youth vaping and are committed to responsible practices that protect minors. However, it’s crucial that these proposed measures do not inadvertently hinder adults’ access to safer alternatives to tobacco,” Andrej Kuttruf, chief executive of Evapo, said.
“Our survey clearly shows that a vast majority of vapers rely on a variety of flavours to remain smoke-free. We urge policymakers to consider these insights as they debate the upcoming Tobacco & Vapes Bill and to incorporate Public Health England’s view that vaping is 95 per cent less harmful than tobacco.”
