Almost two thirds of shoppers (64%) have been choosing to shop closer to home in an effort to support the local community, new research from Barclaycard Payments has shown.
Shoppers spent an extra 63.3 per cent in February at food and drink specialist stores compared with the same month last year, according to the data from Barclaycard Payments.
A new report by the firm reveals that this trend of shopping locally is going to be a lockdown legacy, with nine in ten (91%) Brits who have been shopping locally throughout the pandemic saying they will keep doing this to support smaller and independent businesses even after all restrictions end.
The report, prepared in partnership with Tom Cheesewright, one of Britain’s leading futurists, also identifies several other biggest shifts in consumer behaviour which have emerged as a result of the pandemic and these include online grocery shopping surge and growth in home deliveries and ‘Click & Collect’.
Going Online
Online grocery shopping has seen consistent growth over the past 12 months, with recent Barclaycard data revealing a 115.2 per cent increase in online grocery spend in February alone, compared to the same month last year.
This trend is even more pronounced among the over 65s, whose online supermarket spend more than quadrupled (+332.5%) year-on-year. Almost six in 10 Brits (57%) say they’ll continue to buy at least some of their groceries online even after all restrictions end.
With the closure of non-essential shops for extended periods of time, consumers have been receiving an average of two extra deliveries per month since March 2020 (seven parcels now vs five before March 2020). This equates to over 86 packages in total over the course of a year.
The home delivery service offered from Nisa Local stores in Nanpean and St Stephen in Cornwall jointly made 10,000 deliveries
This growth in deliveries is here to stay, with over half of people expecting to receive either the same amount (47%) or more (10%) in the future.
One in three (30%) consumers say they have used ‘Click and Collect’ more frequently since the start of the pandemic. On average, shoppers now use the service three times per month compared to twice a month in 2019. Almost all (90%) of those who have been using ‘Click and Collect’ more often since the start of the pandemic will keep this up once all restrictions have been lifted.
Other trends include the rising rate of returns and substantial growth in mobile payments.
Over half (51%) of Brits have returned items that they have bought online in the last 12 months, compared to 47 per cent in the same period in 2019 and 46 per cent in 2016.
With ‘digital wallets’ and mobile payment services soaring, physical wallets are becoming less popular. Three in ten (30%) consumers and over half of 25-34-year olds (55%) say they now regularly leave their wallet or purse behind because all they need is their mobile phone.
Mindful Spending
Nearly three quarters of people (71%) now think more carefully about how they spend their money and nine in ten (92%) of those who do, planning to continue being more mindful of their spending habits even after lockdown lifts.
With more time available to scour the internet at home for the perfect gift, half of Brits (50%) also say they have put more thought into what they’ve bought for others, with the majority (83%) of those confident this behaviour will continue.
The additional time has also meant people are doing more research to ensure the products they buy are made ethically (46%), with 88 per cent planning to continue this shift in behaviour after lockdown ends.
At-home Experiences
In an attempt to recreate the restaurant experience at home, 10 per cent of Brits tried a DIY meal kit for the first time during lockdown, and 9 per cent have spent more money on them since March 2020.
Around a quarter (24%) of those who have been ordering at-home restaurant kits, will continue doing so even after hospitality venues reopen and one in five (21 per cent) will still order at-home alcoholic drinks tasting experiences.
Since the start of the pandemic, one in 10 (9%) consumers have used ‘come to me’ retail, where a concierge-style service delivers clothing to customers’ homes and waits while they try it on, so that they can immediately return any items they don’t want.
The convenience of ‘come to me’ is proving popular, with 94 per cent of customers planning to use it again.
Investing in Infrastructure
Barclaycard Payments’ research with retailers shows that small and medium sized businesses are responding to this new landscape, with nearly three in ten (29%) planning to invest in new equipment and technology in 2021, and (13%) viewing technology as the top opportunity for growth over the next year.
“The trend towards online and concierge services look set to continue, with shoppers seeking ever greater convenience and clawing back time to spend elsewhere. Retailers that can strip friction from their sales process while making us feel special will continue to succeed,” Cheesewright commented.
“Meanwhile, we continue to seek a greater connection with our local community, going against the all-digital trend. Suburban stores that have survived lockdown look set to thrive when it lifts.”
Kirsty Morris, managing director at Barclaycard Payments, added: “Retailers need to respond to these trends. Now more than ever, Brits expect shopping to be convenient, quick and good value-for-money. For merchants this means investing in e-commerce offerings and payments infrastructures to accommodate more customer-focused shopping experiences.”
New rules about how and where foods high in fat, salt and sugar (HFSS) can be promoted and displayed in larger shops and online have been passed by the Senedd.
The regulations are designed to prevent impulse purchases and over-consumption and expected to help to tackle the growing problem of obesity in Wales.
The Food (Promotion and Presentation) (Wales) Regulations 2025, which largely mirror rules already in place in England, will:
restrict promotions that can encourage over-consumption, such as multi-buy offers and free refills of sugary drinks
restrict the presentation of foods high in fat, sugar and salt products at prime selling locations such as store entrances, checkouts and website homepages
apply to medium and large businesses with 50 or more employees
The Welsh government said, citing research, up to 83 per cent of purchases made on promotion are impulse buys, with almost half (43%) of food and drink products in prominent store locations promoting sugary foods and drinks.
“These regulations are a key part of our strategy to tackle Wales’ growing obesity problem,” Welsh health secretary Jeremy Miles said after the vote in the Senedd.
“We want to make it easier for people to make healthier choices and we’ll achieve this by improving the food environment around them. If we ensure healthier food and drinks are more available, accessible and visible to people in shops and stores, it will support our efforts to reduce obesity rates and improve public health.”
Miles has earlier said that the government will continue to support businesses and local authorities to implement and enforce the requirements introduced by these regulations.
The regulations will come into force in March next year following a 12-month implementation period.
JET New North Road store in Ilford, London is expecting its flower sales to cross £85,000 this year from popular calendar days, including Mother’s Day, International Women’s Day and Valentine’s Day.
Tulips, roses and mixed bunches are among the bouquets expected to sell well this Mother’s Day weekend, with predicted sales of £20-25,000.
Valentine’s Day remains the most popular flower-buying event, with sales of £35,000, while the increasingly popular International Women’s Day celebration recently led to sales of £25,000 for the family-run business.
JET New North Road in Ilford
“We’ve seen our flower sales skyrocket over the years – helped along by calendar days like these,” Kayur Patel, business manager at JET New North Road, said.
“Flowers bring so much joy, and we’re proud to be a part of helping customers bring that joy to their loved ones with a beautiful bouquet!”
Offering high-quality flowers from Amsterdam and Kenya, the Ilford-based service station has become the go-to place for quality flowers in the community - with more than 1,000 customers expected to buy Mother’s Day flowers this weekend.
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Victoria Lockie leaves Unitas for a new adventure.
Unitas Wholesale retail director and executive board member Victoria Lockie is to leave the business in April as she looks to take on a new challenge, the buying group confirmed to Asian Trader today (27).
Lockie joined the business in September 2024.
In a span of six months, she has played a pivotal role in strategically reviewing the Unitas retail proposition and the overall service provided to Unitas members.
Heading up the retail and commercial functions, she has made a significant impact by identifying strategic opportunities, developing her team and revitalising Unitas’ DE&I agenda.
Managing Director John Kinney said, “I would like to thank Victoria for her hard work and commitment in the time that she has worked at Unitas. We all wish her the best of luck with her next opportunity.”
Lockie also oversaw Unitas' Plan for Profit scheme, which is a subscription service offering independent retailers business updates, rewards, and resources to help them succeed in the convenience market, including core range guides and promotional packages.
Prior to Unitas, Lockie spent more than 12 years at NISA.
Joining in 2012 as a sales support manager, Lockie served in positions such as head of retail operations and head of key accounts. Her time at Nisa was transformative, both for herself and the company.
She also led the symbol group’s retail team through significant transitions, including Nisa’s shift from a mutual-style ownership structure to a corporate governance model.
Lockie also became a trustee for MADL (Making A Difference Locally), where she worked to help independent retailers support their local communities.
She is an ambassador for Diversity in Wholesale, Women in Wholesale, GroceryAid, and WiHTL ‘Women to Watch 2024. or many years has heavily supported the Association of Convenience Stores including the more recent Shopkind campaign.
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Brian Eagle Brown with new ShopMate 360 EPoS solution
ShopMate has introduced ShopMate 360, a “streamlined and affordable” EPoS system designed for convenience retailers.
ShopMate said the new solution ihas been developed with small retailers in mind, offering an easy-to-use till interface that requires minimal training. With an intuitive design, even those new to retail technology can quickly get up to speed, ensuring smooth daily operations.
“One thing we often hear is that many EPoS systems come with complex features that small retailers just don’t need. Their tech needs to be smart, but that doesn’t mean loading it up with all the bells and whistles – it actually means the opposite,” Brian Eagle Brown, managing director at ShopMate, told Asian Trader.
The system separates store operations from business management, allowing retailers to focus on till functionality while still having access to key back-office tools like:
Product and category management
Hotkeys and SELs
Wholesaler promotions
User management and reporting
Retailers will benefit from automatic wholesaler pricing and promotions, removing the hassle of manual price updates and ensuring accurate pricing.
Helen and Andrew Wood of Edith Weston Village Store in Edith Weston, Rutland
Additionally, integrated payments with ShopMate Pay simplify payment workflows and reduce overhead costs, offering retailers a single, streamlined solution.
“We understand that convenience retailers need a reliable, easy-to-use solution that helps them run their stores efficiently,” Eagle Brown said. “ShopMate 360 delivers just that – essential functionality without distractions.”
Helen Wood, owner of Edith Weston Village Store, has been among the first to trial ShopMate 360 alongside ShopMate Pay. She praises its intuitive interface: “We’ve found the till interface intuitive and easy to use; everything is precisely where you think it should be. And ShopMate Pay works seamlessly, exactly as you hope it would – it’s just really easy.”
Among the last few tea drinkers, Brits still have profound loyalty for their cup of tea, with Yorkshire Tea standing out as a true favourite, shows a recent survey, also highlighting fall in the popularity of tea among younger generations.
According to a national survey of 6,000 adults by Tracksuit, brand tracking expert for more than 650 consumer labels, those who drink tea, Yorkshire Tea was crowned the favourite brew, surpassing its long-standing rivals PG Tips and Tetley.
Some 24 per cent of tea drinkers said that Yorkshire Tea was their favourite, ahead of PG Tips at 17 per cent and Tetley’s at 15 per cent. Twinings came fourth with 11 per cent, well ahead of Typhoo with 3 per cent.
The survey also found a striking level of loyalty among British tea drinkers, with 39 per cent refusing to switch from their preferred tea brand, which was far higher than the typical 13 per cent loyalty rate across food and drink brands generally.
However, the survey also shows lays bare the rapidly decreasing popularity of tea among younger generations.
Some 37 per cent of people aged under 35 said that they would choose coffee as their favourite hot drink, according to a national survey of 6,000 adults by Tracksuit, brand tracking expert for more than 650 consumer labels.
Tea came third with 25 per cent of those under 35 choosing it as their favourite drink, after hot chocolate in second with 31 per cent.
Analysts said that the figures “suggest [tea’s] popularity could continue to fall in future generations”, raising concerns that beloved cuppa could face extinction as Millennials and Gen Z prefer coffee and hot chocolate to the traditional brew.
Matt Herbert, the author of the report and co-founder of Tracksuit, said, “Our research uncovers the profound loyalty Brits have for their tea, with Yorkshire Tea standing out as a true favourite.
“The data reveals that brand preference goes far beyond taste; it’s an emotional connection. British tea drinkers are weirdly loyal, which speaks to how brands have successfully woven themselves into the fabric of daily life and national identity.”