Skip to content
Search
AI Powered
Latest Stories

Two Welsh food and drink businesses receive protected status

Two Welsh food and drink businesses receive protected status
Photo: GOV.WALES

Two businesses based in Pembrokeshire, Wales - The Pembrokeshire Beach Food Company and Velfrey Vineyard - have been awarded protected status for their products.

Velfrey Vineyard has been awarded Protected Geographical Indication (PGI) for its Velfrey NV Traditional Method Sparkling Brut and ‘Rhosyn’ 2021 Traditional Method Vintage Sparkling Brut Rosé wines.


Based at The Old Point House in East Angle Bay, the Pembrokeshire Beach Food Company has been given Protected Designation of Origin (PDO) status for its Welsh Laverbread.

The two schemes protect the name of a product which comes from a specific region and follow a certain production process.

Velfrey Vineyard, located near Narberth, has over 4,000 vines planted across three acres. Established in 2016, Velfrey is run by husband-and-wife Andy and Fiona Mounsey along with their son Ryan and his wife Sophie.

The wines are made from three grape varieties, notably Pinot Noir, Seyval Blanc, and Solaris.

“We are delighted to have been awarded PGI status for wines made from grapes grown in our Pembrokeshire vineyard. Not only does this provide assurance to our customers about the wines' provenance and quality, it also allows us to proudly proclaim on the labels that this is Welsh sparkling wine,” Andy Mounsey said.

“Our NV sparkling brut has been selected by a panel of distinguished judges from WineGB as one of the UK's top 100 wines, while our newly launched Rhosyn is getting both plaudits and orders from highly knowledgeable sommeliers.

“It's fantastic that wine from Pembrokeshire is achieving this kind of recognition."

LaverbreadWelsh Laverbread (Photo: GOV.WALES)

In 2010, Café Môr was started by Jonathan Williams who has a passion for seafood. In 2012, after establishing the business, it attracted investment and became part of the Pembrokeshire Beach Food Company.

Laverbread is made from cooked laver (seaweed) which has been plucked by hand from the Welsh coastline and is rooted in Welsh history as a vital source of nutrition.

Welsh Laverbread was awarded PDO status in 2017 to celebrate its inherent ties to Welsh seascapes and communities.

Jonathan Williams at The Pembrokeshire Beach Food Company said: “Laverbread is an important part of Pembrokeshire food history and we are absolutely delighted to receive this status.

“We currently use laverbread in our seaweed butter, Lobster Welsh Rarebit and even in our Welsh cakes. “PDO status means consumers have the confidence knowing they are eating the genuine Welsh product. We will continue to ensure it is cooked to the highest of standards so people from near and far can enjoy our Welsh laverbread.”

More for you

AG Barr welcomes Dino Labbate as new Chief Commercial Officer

AG Barr welcomes Dino Labbate as new Chief Commercial Officer

Dino Labbate has been announced as the new Chief Commercial Officer at A.G. BARR plc, the branded multi-beverage business with a portfolio of market-leading UK brands, including IRN-BRU, Rubicon, FUNKIN and Boost.

Dino takes up the role from today, 20 January 2025, having spent seven years at Britvic plc, most recently as GB Commercial Director for Hospitality. With previous experience at Kraft Heinz, Burton’s Biscuits and Northern Foods, Dino brings a wealth of FMCG insight and experience across all channels of the food and drink industry.

Keep ReadingShow less
Surge recorded in whole food sales

iStock image

Surge recorded in whole food sales

Brits are increasingly leaning towards cooking from scratch and are ditching ultra processed food, thus embracing a much simpler approach to their diet, a recent report has stated.
According to a recent report from John Lewis Partnership released on Friday (17), supermarket Waitrose has reported that it’s back to basics for many in 2025 due to a growing awareness around ultra processed foods, with many turning away from low-fat, highly processed products in favour of less-processed, whole food ingredients.
Whole milk and full-fat Greek yogurt sales are up 11 per cent and 21 per cent compared to skimmed milk and Greek style yoghurt a year ago.
Block butter sales are up by +20 per cent as compared to dairy spreads while brown rice is seeing +7 per cent more sales as compared to white rice.
The report adds that sourdough bread sales are up by +20 per cent as compared to white bread while full fat Greek yoghurt recorded +21 per cent more sales than Greek style yoghurt.
Over the past 30 days, searches on Waitrose website whole food searches soared with ‘full fat milk’ and ‘full fat yoghurt’ skyrocketing 417 per cent and 233 per cent.
The shfit reflects the wider growing awareness of effects of ultra-processed foods, thanks in no small part to Dr Chris van Tulleken’s bestselling book Ultra-Processed People and its continued momentum in 2024 and into 2025.
His eye-opening, rigorously researched account of ultra-processed foods and their effect on our health turned many people towards cooking from scratch, with unprocessed or minimally processed ingredients.

Maddy Wilson, Director of Waitrose Own Brand comments, “There’s been a lot of bad press around so-called ‘healthy’ products which aren’t nutritious and don’t taste great, however the growing awareness of ultra processed food in our diets has seen many customers seeking the basics and embracing a much simpler approach to their diet.”

Waitrose Food & Drink report released last year highlighted that 54 per cent of those surveyed proactively avoid processed foods.

Keep ReadingShow less
Hinckley c-store ordered to close down

Image from Leicestershire County Council

Hinckley c-store ordered to close down

A convenience store in Hinckley, which sold illegal cigarettes to undercover Trading Standards officers on eight occasions and had more than 1,800 packets of illegal tobacco seized during four enforcement visits, has been closed down for three months.

As informed by Leicestershire County Council, Easy Shop in Regent Street has been ordered to remain closed until April 15 by Leicester Magistrates Court, following a joint operation by Leicestershire County Council’s Trading Standards service and Leicestershire Police. The orders were issues last week.

Keep ReadingShow less
Peterborough shop “closed” to tackle organised crime

Image from Cambridgeshire Constabulary

Peterborough shop “closed” to tackle organised crime

A city centre convenience store in Cambridgeshire has been closed down after police found "illicit" items including Viagra tablets, illegal tobacco and more than £14,000 in cash from the premises.

About 683,400 cigarettes, 37.45kg of hand rolling tobacco, and 35 cigars were seized by the police from International Food Centre in Lincoln Road in Peterborough late last year. The closure order was served on the shop and flat above on Dec 31following an application to Huntingdon Magistrates' Court.

Keep ReadingShow less
Champagne being poured into champagne glasses
Photo: iStock

Champagne shipments hit by gloomy consumer mood in 2024, producers say

French champagne shipments fell by nearly 10 per cent last year as economic and political uncertainties hit consumers' appetite for the sparkling wine in key markets such as France and the US, the producers association said.

Producers had called in July for a cut in the number of grapes harvested this year after sales fell more than 15 per cent in the first half of 2024. Full year shipments were down 9.2 per cent from 2023 at 271.4 million bottles, the Comite Champagne (Champagne Committee) said.

Keep ReadingShow less