KP Snacks has announced that it will be supporting its Tyrrells range with a £1.5M marketing investment ahead of the Christmas period.
Tyrrells will be back on TV, again featuring its Hand Cooked English crisps, but also for the first time its Vegetable Crisps and new Nut Medley range. The campaign will also feature in print and digital in the first Christmas campaign for the Tyrrells brand.
The "Tyrrellbly Tyrrellbly Tasty" TV seasonal campaign launches on November 26th and will run until December 20th featuring four 10-second creatives. Old black and white Pathé footage is overlaid with pops of colour and a Christmas twist, such as carol singers holding nuts or revellers dancing whilst holding oversized crisps. All the adverts highlight different products in the Tyrrells range, and in some instances the lesser-known flavours.
"The Tyrrellbly Tyrrellbly Tasty Christmas campaign is designed to drive awareness of Tyrrells while highlighting how it’s the perfect snack for you to treat yourself, family and friends to over the festive period," says Kevin McNair, Marketing Director KP Snacks. "However, at this time of year, it is extremely important to be able to successfully cut through all the noise that comes with the season. Our Tyrrells brand personality and style combined with the Christmas theme has enabled us to create some fun and engaging content whilst still landing our brand messages."
With a £50.8m RSV in the UK, Tyrrells products are currently purchased by over 5.5m households, with its main shoppers falling within the 45yr+ ABC1 category, and is the UK’s No.1 vegetable crisp brand and the No.2 hand cooked crisp. It recently won 3 Great Taste Awards, bringing the total number of prestigious award-wins across the portfolio to 86.
