KP Snacks is driving awareness of its premium, hand-cooked crisp brand Tyrrells with the launch of a multi-channel marketing campaign for Spring. Running until the end of May, the campaign will feature across TV, Video on Demand (VOD), OOH, and social channels to drive brand penetration and build Tyrrells’ reputation as a leading premium crisp brand.
Designed to boost brand awareness and sales around the spring sharing occasion, the campaign highlights Tyrrells' quality and flavour credentials with its signature "Tyrrellbly, Tyrrellbly Tasty" tagline. Showcasing the core range and the new Roasted Chicken & Sage flavour, the creative uses classic Pathé footage and visuals and playful elements, including comically oversized ingredients, to engage consumers.
As well as standalone TV ads, the campaign will feature across ITV, Channel 4, and Sky’s VOD platform.
"Our new Spring campaign aims to keep Tyrrells front of mind for key sharing occasions, including Easter and bank holidays,” said Jane Jones, Marketing Manager at Tyrrells. “The new campaign reminds consumers of Tyrrells’ quality credentials, driving engagement with Britain’s favourite premium crisp brand."
Worth £71.4m RSV, and growing ahead of the Premium Snacking segment +13.9 per cent, Tyrrells is a leader in the UK’s hand-cooked crisp market. With a 13.8 per cent share of the Premium segment, the brand is known for its excellent quality and has received over 90 Great Taste Awards.
