The time has come, once again, for me to weigh in on what we’re expecting from booze, here in Britain, in 2025. And there’s a lot to pack in! So, let’s get started …
Top of the pack for this year, is likely to be similar to 2024 – Tequila and Rum will dominate. When it comes to Tequila, we’re expecting more growth and a bit of diversification – flavoured varieties and maybe people delving further into the agave category with Mezcal. Rum will remain popular as ever with a continued leaning towards brands that show provenance of production – so get a few Caribbean varieties on your shelf. Whisky is seeing more and more drinkers look to different world varieties while vodka is as popular as ever (although I find there’s not too much to get excited about there).
Nick Gillett
Another success story from this year was low- and no-alcohol spirits. I think the success will continue but we’re going to see a ratification of the category as the lower-quality liquids drop out of the market, and Ready to Drink (RTD) products continue to be popular in the right setting, with the right customer.
Aside from the categories themselves, look out for brands who boast sustainable credentials and a social conscience – we know consumers care more and more about this, and they’re getting more experimental too, so don’t be afraid to jazz up your range.
Finally, this year will be tricky for some producers as duty rates are set to go up again in April, so support the creative, independent producers who care about the quality of their liquids. Your customers might just notice the difference!
