Food and drink wholesale distribution sector generated £33.6 billion of turnover in 2023-24 with £17.5 billion coming from sales to mainly independent retailers, reveals an industry report released today (5).
The report was launched in the Houses of Parliament in the presence of Daniel Zeichner, Minster for Food Security and Rural Affairs.
Zeichner said, " “This report highlights just how important the wholesale sector is. These are really significant numbers. Economic growth is absolutely central to wholesale businesses, as is breaking down the barriers to opportunity.
"Our pledge to you is to work with you as we begin to develop our policies. Our stated goal is to try and help change the way the supply chain operates to make sure there is a fair distribution of resources through the supply chain, and I really look forward to working with the wholesale sector on this.”
Retail businesses account for 52 per cent of food and drink wholesalers' revenue, while foodservice and caterers account for 29 per cent and 10 per cent respectively.
Delivery remains the most common route to customers with 58 per cent of sales value fulfilled through deliveries. 40 per cent of sales value fulfilled through cash and carry and 1.3 per cent of sales are made through click and collect.
In total, wholesalers spent £27 billion on stock to be sold to retailers and foodservice providers. The largest product categories were tobacco, vaping and alcohol, followed by soft drinks, frozen food, confectionery, crisps, snacks and biscuits.
The report states that food and drink wholesale distributors directly contributed £3.5bn to national output in terms of gross value, employing 77,000 people. The overall value chain that it supports employs a total of 1.5 million people, about 4.8 per cent of the UK workforce.
The sector faces a series of challenges going ahead, highlighted the report through a recent survey of FWD's members. Some of the main concerns among the wholesalers are inflation, increase in transportation costs, labour and skill shortage and regulations.
Wholesale warehouse
iStock image
AI and automation hold significant potential to positively impact the sector like in identifying the wallet share gaps and predicting reorder needs . However, the report states that companies are yet not fully embracing these technologies, saying "no distributor has integrated AI into its operation to a great extent".
60 per cent of the respondents indicated they have incorporated AI into supply chain management.
FWD reiterates in the report to reach net zero Scope 1, 2 and 3 emissions by 2040, which will require 90 per cent reduction in emissions and coordinated actions across value chains.
Furthermore, the sector is facing labour shortage stemming from ageing workforce, Brexit, images issues and competition.
"The sector's image poses a challenge in attracting new recruits as over 90 per cent of people never consider a career in logistics", states the report, mentioning terms like "demanding" and "boring" associated with warehouse work.
Speaking at the launch, FWD head of external affairs Lyndsey Cambridge said, “Wholesalers are the lifeblood of the nation – from supporting high street restaurants to supplying hospitals, schools and local retailers with food, the FWD membership is delivering for people across the length and breadth of the UK.
"This groundbreaking research provides a comprehensive economic impact of food and drink wholesale, demonstrating the value and importance of the sector in improving consumer choice through its support for retailers and caterers.
“Given its reach and contribution, our sector has and will play a pivotal role in driving economic growth in the coming years. We look forward to partnering with policymakers across the UK to grow our industry further while meeting the everyday challenges our members face in areas such as increased transport costs and labour shortages.”
Buying group Unitas has announced year on year growth in both retail and on-trade in its recently organised supplier event.
The announcement came during the Unitas Wholesale Senior Supplier Briefing, where the group revealed impressive growth figures despite a challenging year for the wholesale sector.
The buying group stated that it achieved a 2 per cent growth in retail and a 5.1 per cent year-on-year increase in on-trade sales, both surpassing overall market performance.
Managing Director John Kinney shared that the group delivered a 17 per cent revenue increase for its members in 2024, with a staggering 35 per cent growth since its formation in 2018.
“While there is no doubt 2025 is going to be a tough year with rising costs, these examples prove how this channel remains an efficient and excellent route-to-market for our suppliers’ products, and those suppliers who work with us to drive awareness and distribution really do reap the rewards,” said Kinney.
To further reward member engagement, Kinney announced an additional £2 million bonus fund, aimed at incentivising participation in group-wide promotions, materials, and events.
Among the standout partnerships were PepsiCo Walkers’ Flamin’ Hot activation which delivered £300000 of sales at the Unitas trade show, and Suntory’s Blucozade which saw Unitas members exceeding all expectations and selling out in the first six weeks of launch to deliver an additional £1.7m in sales.
Trading Director Cheryl Hope praised Swizzels for its fabulous digital execution across depots and members’ digital platforms and Premier Foods’ summer BBQ activations which delivered a huge 92 per cent value and 106 per cent volume growth.
Data from TWC showed that Unitas had outperformed the convenience market in Biscuits (+ 82 per cent), Confectionery (9.1 per cent) Crisps, Snacks and Nuts (+2.2 per cent) and Soft Drinks (+6.8 per cent). Vape and reduced risk were up 32.5 per cent and RTDs up 9.2 per cent.
Interim Chairman Dr Jason Wouhra OBE added, “Our size and scale means that from corner shops to hospitality, our wholesaling members are at the forefront of the food and drink industry – and the UK economy as a whole.”
The event was received positively by suppliers who were quick to praise the group’s collaborative approach.
Hancocks, the UK’s leading confectionery wholesaler, has expanding its Watford deport and added over 50 new lines.
The new space will add around 600 square feet of selling space to the depot on Colonial Way, which has been in Watford for over 20 years.
Over 50 new lines are being added and are focused across popular sweets for children, novelty sweets, and pick and mix.
Hancocks said this will mean over 5,000 additional new products on the depot shelves for customers to choose from.
The extra space will allow the store to hold more volume across key categories including pick and mix, cables, mallows, kids, novelty and seasonal items.
The depot will also have a dedicated area for clearance stock, which is new to the Watford store.
Customers will see heavily discounted prices on products including crisps and snacks, which previously haven’t been stocked by the depot and reductions on branded chocolates and drinks.
The depot will also be introducing WOW deals, with low prices on key brands including Coca Cola, Haribo bags, Swizzels, Squashies and favourites from Maynard Bassets.
The Watford branch of Hancocks serves around 200 customers a week from all over London and the surrounding areas, as well as Norfolk, Kent, Cambridgeshire, Hampshire and the Midlands.
The depot also supplies to customers based in the Bahamas, US, Bahrain, Hong Kong, and throughout Europe.
“The expansion of the store is great news for retailers from London and further afield who purchase their confectionery from this depot,” Alex Brammer, manager of Hancocks in Watford, said.
“Whether they shop in store or via click and collect, availability will be even better thanks to the additional space we have to hold products, and there will be exciting new lines for them to choose from.
“We have a wide mix of customers shopping with us here ranging from traditional sweet shops and convenience stores to funfairs, TikTok stars and repackers.
“For them, our expansion and new product lines means greater choice, even better availability and shows there really is something for everyone whether you’re looking to stock fun novelty lines, traditional sweets, pick and mix or confectionery gifts.
“We’re always keen to welcome new customers into the depot and show them the excellent range of confectionery we have available.”
Hancocks operates 14 nationwide cash and carry stores and an online channel. Customers can shop online 24/7 with delivery to the door or click and collect options.
Sugro UK, KP Snacks and b2b.store have worked together to complete the first-of-its-kind pre-sell campaign, Sugro WhatsApp E-Presell, using a wholesaler’s WhatsApp channel.
Using functionality in b2b.store’s ProConnect Platform, Sugro UK trialed the new functionality with one of the key Group Members, R&I Jones.
The messages encouraging pre-sell orders for KP Snacks’ McCoy’s Hot ‘n’ Spicy crisps were sent out to R&I Jones customers, allowing retailers to tell a wholesaler how many boxes of the product they would like to purchase.
The entire process was completed within the WhatsApp message, with only a few taps needed for a retailer to record the quantity of products they would like to order, and their customer number.
It is the first WhatsApp message of its kind to be sent in the UK’s food and drink wholesale industry but is expected to become increasingly common as more businesses use paid-for WhatsApp platforms to communicate with customers.
“We are absolutely delighted to launch Sugro WhatsApp E-Presell which enables both Sugro UK Wholesale Members as well as its Retail Partners to provide advance product volume commitments for new product launches.
"This functionality is particularly powerful as it ensures that suppliers have accurate forecasts before product launches, enabling better stock availability and distribution from day one of products being available on the market,” said Sugro UK’s Head of Commercial and Marketing Yulia Petitt.
“We’re proud that it’s Sugro member, Aled, R&I Jones who has made such an important first step in the industry’s WhatsApp usage,” added Yulia.
“The KP Snacks promotion was one agreed for all Sugro members, but R&I Jones recognised the opportunity to send this out to its customers using WhatsApp – displaying the power of their channel and getting a direct response.
“The ease and speed of using WhatsApp for these commitments simplifies the presell process, ensures accuracy, and strengthens relationships across the supply chain. It’s definitely the future.”
The message was curated with the help of b2b.store, which had developed the ability to send pre-sell promotions specifically with the wholesale sector in mind.
KP Snacks’ Business Account Manager, Adam Gibbons, was delighted that the McCoy’s Hot ‘n’ Spicy crisps were chosen as the promotion for the pioneering WhatsApp message.
“We recognise that WhatsApp is a marketing tool that’s growing in popularity with wholesalers, so we’re always excited to see the latest developments,” said Gibbons.
“But for a KP Snacks promotion to be the focus of the message is especially notable for us, and we’d like to think that more will follow as the pre-sell functionality becomes more universally available in the future.”
Sugro UK, the member-owned buying and marketing group comprising of over 90 independent wholesalers, today (3) announced the expansion of its membership with the addition of Akdeniz Finsbury Ltd as a new member to the group.
Akdeniz Finsbury Ltd have been trading since 2009. They operate across the Retail, Wholesale and Restaurant sectors. They have five supermarkets and five restaurants of their own, which stock a wide range of product lines across all key categories.
As well as sourcing their own business outlets, Akdeniz Finsbury Ltd supply grocery and foodservice products to a wide customer base, carrying a full range of grocery, impulse, household, and foodservice lines.
To support this, they have opened a new warehouse in Harlow which will carry all current grocery and foodservice lines with a view to increasing their reach and capacity to supplying fifty supermarkets and twenty-five restaurants outside of their ownership.
Abdullah Gilgil, Director of Akdeniz Finsbury Ltd, said, “We are so happy to become part of Sugro. We think that partnering with Sugro uk means tapping into a powerful network of collaboration and shared strength.
"We believe, together, we maximise value, streamline operations, and pave the way for sustainable growth.”
Sugro’s Business Development Manager, Sue Hubber added, “We are very excited to welcome Abdullah Gilgil and his Team at Akdeniz Finsbury Ltd, to the Sugro Family.
"There are some great opportunities for Sugro to support the new extended venture and existing retail and restaurant outlets. It is great to add more consumer-facing outlets and drive activation of our Supplier brands.”
Wholesalers will soon be receiving WhatsApp updates from Sugro UK as the leading buying group has now launched a new service for its members.
The closed group is exclusively for Sugro’s wholesale members and is using b2b.store’s WhatsApp Business API service, ProConnect, to share messages about important news, deals and other communications.
While other buying groups have free member WhatsApp groups, Sugro has chosen to launch a paid-for channel to benefit from ProConnect’s B2B-tailored functionality, greater security and professional tools, including message scheduling and audience segmentation.
One of the biggest benefits of using a paid-for channel rather than a free solution is that it’s a one-way WhatsApp messaging environment – meaning there’s no need to monitor the channel or change current methods of member feedback.
All ProConnect WhatsApp channels are managed from a dashboard that’s accessible by login on all desktop and handheld devices, allowing multiple Sugro employees to use and send messages to members on their new channel.
"We see this use of WhatsApp as a smart way of enhancing our member communications and are excited to get our new channel live,” says Head of Commercial and Marketing Yulia Petitt.
“We will be using this to send all Sugro members updates on key suppliers, NPDs, incentives, prize draws and more, providing them with everything they need to know in a digestible format in WhatsApp, where most communications now happen.
“The speed that messages are read is also a big draw for us, with WhatsApp achieving much higher open rates – in a much quicker time – than alternatives such as email and SMS.”
Sugro already uses WhatsApp within its membership in a different way, with a retailer channel for wholesale members’ customers that sends deals and incentives from Sugro’s eLoyalty scheme.
This is soon to be expanded to include the eLoyalty Extra Compliance and Execution scheme, which will allow retailers to capture evidence of compliance in WhatsApp by tapping ‘take photo’ and sending to be approved.
“This is another exciting WhatsApp development that Sugro is leading the way on once more,” Petitt added.
“The eLoyalty Extra aims to boost compliance and execution in our members’ retail stores to drive new product launches and core-range compliance – all without leaving a WhatsApp message, thanks to ProConnect and b2b.store.”