Unilever has announced the launch of its annual limited-edition winter range of home care products with a new fragrance, Fresh Winter Breeze.
For the first time, Unilever has appointed celebrity influencers Giovanna Fletcher and Lynsey Queen of Clean as brand ambassadors to front the marketing campaign. The campaign ties into the popularity of #CleanTok, which is one of the most popular hashtags on TikTok with over 122 billion views.
On their TikTok platforms, Giovanna Fletcher and Lynsey Queen of Clean will demonstrate to shoppers how to use the range of products while achieving a unified scent throughout their home to celebrate winter. They will also appear on point of sale in store to capture the attention of shoppers.
The Fresh Winter Breeze fragrance is a mix of natural elements that brings a calming freshness to shoppers’ homes throughout winter. These scents include a combination of warm rustic woods, a fresh ocean breeze and lavender. This new limited-edition range targets shoppers who want to treat their homes. Fragrance plays a pivotal role in both home and clothing care routines, especially during festive occasions.
The seven-piece collection includes the UK’s leading laundry brands, Surf and Comfort, in addition to cleaning brands, Cif and Domestos.
A regime offering across multiple top Unilever brands allows retailers the opportunity to increase potential basket spend as shoppers look to purchase the complete range, the company said.
The Fresh Winter Breeze limited edition range is rolling out across grocery, convenience and wholesale channels this month.
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