Unilever launches Magnum bonbon into convenience

Unilever has announced the launch of a new innovative snacking format, Magnum bonbon, available now in the convenience channel.

The range comes in three luxurious flavours: White Chocolate & Cookie, Salted Caramel & Almond and Gold Caramel Billionaire.

Offering the ultimate bite-size ice cream indulgence, each bite is the perfect balance of Magnum’s signature cracking chocolate, creamy dairy ice cream, ribbons of sauce, and crunchy inclusions.

Expertly crafted and perfect for sharing, the brand is setting out to lead the growth of the ice cream snacking segment and continue leading the ice cream category in innovation. Magnum is encouraging consumers to enjoy bonbon as part of new ice cream occasions, such as big nights in and the sofa snacking moment.

“Ice cream continues to have huge growth potential and new formats are key to driving this further within the category,” Jennifer Dyne, head of Unilever Ice Cream UK and Ireland, said.

“Over the past few years, we have continued to see consumers shifting from dessert tubs into smaller formats - whether that be portioned tubs, handheld or bite size. More consumers are looking for a small, sweet treat in the evening, or for other snacking occasions such as on the go or at their desk.

“With in-home snacking occasions having grown by 10 per cent since 2019, our new range of Magnum bonbons aims to help drive category growth in line with these growing trends - allowing consumers to enjoy their favourite brands with friends and family in a convenient snacking format no matter the occasion.”