Unitas launches campaign for beers, wines and spirits ahead of Christmas

Unitas Wholesale has launched the new Christmas beers, wines and spirits Focus On guidance to help maximise the opportunity that seasonal drinks present at this

key time of the year for independent retailers.

The guidance, developed in partnership with Heineken provides insights on the most important areas of focus for independent retailers; highlighting the key consumer purchase occasions that independent retailers need to consider on the run up to Christmas.

Tracey Redfearn, Plan for Profit Category Controller, Unitas Wholesale, outlines how the new guidance can help independent retailers, “After the smaller scale gatherings between family and friends during Christmas 2020, those taking place this year are expected to be on a larger scale, with premiumisation remaining a key area of focus for consumers that want to create an out of home experience at home.

"Shoppers are likely to stock up over a longer period of time on the build up to Christmas Day, and throughout the guidance we highlight the key brands that retailers should be stocking, alongside key insights and advice to help them maximise the seasonal drinks opportunity over the festive and New Year trading period."

Further editions of Focus On will be also made available before the end of 2021, developed with our supplier partners Pladis and Proctor & Gamble on the biscuits and homecare categories respectively.

"The sweet biscuits category is now worth £2.4bn in the UK and is experiencing growth, with over 99 per cent of UK households buying into the category and the homecare category worth over £97m is another key driver of basket spend in independent retailers," Redfearn said.

"Throughout the guides, retailers will find more key advice on trends and best sellers with supporting planogram guidance to help them grow these categories in store.”

The Focus On series of category guides is available to view and download at

www.planforprofit.co.uk. Digital versions are available to view and download via the Plan for Profit website and app, search ‘Plan for Profit’ to download the app from your preferred app store.