Unitas has confirmed today that the first products from its relaunched own-brand, Local Living, are now available to order.
The new range of Local Living cordials and carbonates marks the start of a profit boosting new chapter for Unitas members and retailers.
Local Living Carbonates:
This irresistible selection of five refreshing, fizzy beverages is competitively price-marked to add a burst of flavour to the category:
• Local Living Lemonade 6 x 2Ltr PMP 95P
• Local Living Diet Lemonade 6 x 2Ltr PMP 95P
• Local Living Orangeade 6 x 2Ltr PMP 95P
• Local Living Cola 6 x 2Ltr PMP 95P
• Local Living Cherryade 6 x 2Ltr PMP 95P
Local Living Cordials:
These four cordials deliver authentic, fruity flavours that are perfect for those looking to enjoy a non-carbonated drink:
• Local Living Lemon Squash NAS is brand new product to the Unitas range 6 x 1Ltr PMP £1
• Local Living Blackcurrant & Apple Squash NAS 6 x 1L PMP £1
• Local Living Summer Fruits Squash NAS 6 x 1L PMP £1
• Local Living Orange Squash NAS 6 x 1L PMP £1
“The cost-of-living challenges that consumers are facing have led to increased demand for great value, high quality own brand products," said Tracey Redfearn, Head of Marketing and Communications at Unitas Wholesale.
“Local Living has been developed to allow our members to thrive in a competitive marketplace and will be home to a quality range of essentials that provide the best margins and profitability. We’re delighted that these products will be on shelves for shoppers to enjoy very soon. We’ll be announcing more launches in the coming weeks.”
Local Living was first unveiled to Unitas members at the company’s annual conference in September. 90 SKUs will be transitioning from Lifestyle to Local Living, supported by an ongoing new product development strategy.
