Unitas Wholesale is celebrating having topped the 2024 Advantage Report as the number one retail wholesaler following feedback from supplier partners.
The report, which maps and benchmarks business-to-business relationships through feedback from business partners, reveals Unitas as the suppliers’ favourite wholesaler for overall performance, partnership and execution.
The Unitas Support Centre was praised by suppliers for its ease of doing business, collaborative planning, agility, trust, communication, innovation, digital leadership and how it works with suppliers to support their strategy.
Suppliers also gave the Doncaster-based buying group significantly improved ratings in effective retail media, private label commitment, ROI trade investment and programme execution in the past 12 months.
“This is an incredible achievement,” said Cheryl Hope, trading director, Unitas Wholesale. “We pride ourselves on our performance, how we work in partnership and how we support our members and supplier partners to achieve the best possible results, so to have this recognised is wonderful.
“The results show that not only are we best in class for today, with our scores for partnership and execution topping the charts, but we are also in fantastic shape for tomorrow.”
