Upfield Group, a global leader in plant-based food, has on Tuesday announced that it has changed its name to Flora Food Group, after its flagship brand.
The Dutch food company said the name change is a substantial step in its evolution and follows a performance-driven transformation on multiple levels across the entire company.
“The name change to Flora Food Group is an exciting and logical step in the large-scale transformation we have delivered,” David Haines, group chief executive, commented.
“We have fully reinvented our company. The new name better reflects who we are, with Flora being one of our longest-standing and most popular brands loved by millions of families and professionals around the world. This name also evokes the company's rich heritage and broad portfolio. It conveys our great passion to make delicious, natural, and nutritious food, helping to nourish hundreds of millions of families every day.”
The company added that the new name reflects its “evolved purpose of delivering the next generation of delicious, natural, and nutritious food” that is more affordable and more sustainable than its dairy equivalents.
Flora Food Group offers products that address the four global megatrends - population growth, demand for dairy-alternative solutions, animal welfare concerns, and environmental regulations - across four growing categories - butter and spreads, creams, liquids, and cheese.
The name change will take effect immediately at the Dutch corporate level, with a phased approach across Flora Food Group’s global markets in the months ahead.
Nick Gillett 