Urban Eat unveils limited-edition festive range

Leading sandwich brand Urban Eat has unveiled three limited-edition seasonal SKUs, available in out of home and convenience from now until 30 December.

The range will bring “season’s treatings” to consumers with two sumptuous sarnies: classic Turkey Feast and indulgent Brie & Cranberry, and a Turkey, Stuffing and Cranberry panini, with the latter designed to be enjoyed hot.

The Turkey Feast sandwich is a tasty combination of turkey breast and sage and onion stuffing in malted bread, while the panini offers three classic flavours of Christmas in each toasty bite.

The Brie & Cranberry sandwich – creamy Brie, tart cranberry sauce and nutritious spinach in malted bread – will help food-to-go outlets and retailers tap into growing demand for seasonal vegetarian options.

“Our Christmas sandwiches always prove a huge hit, and the 2022 range is set to carry on the tradition. We’ve designed a winning combo that will help food-to-go outlets meet a range of customer needs – a classic turkey Christmas Dinner favourite in both a sandwich and hot panini format, and an equally festive and tasty vegetarian option with delicious soft Brie and tart Cranberry sauce,” Abigail Nelson-Ehoff, Urban Eat brand manager, said.

“As Brits settle into the new normal and people either return to their offices fulltime or flexi work, we’re seeing sales in food-to-go continuing to grow. We expect this to increase over the Christmas period as people treat themselves to festive lunches and snacks, and our Urban Eat seasonal range is the perfect choice to meet that demand. Stock up on our limited-edition range and see your customers’ joy as they unwrap a Brie & Cranberry, get proper stuffed with our Turkey Feast or warm up a winter lunch with our Turkey, Stuffing and Cranberry Panini.”

The limited editions for Christmas 2022 will be supported by at-fixture POS, store posters and social media activity.