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Urban Eat unveils ‘Stuffed with Sport’ competition at MFG stores

Urban Eat unveils ‘Stuffed with Sport’ competition at MFG stores

Popular UK sandwich brand Urban Eat has launched a nationwide competition in partnership with leading independent forecourt operator Motor Fuel Group (MFG).

Ten lucky sandwich-lovers will be in with the chance of winning a home cinema package – which includes a 55-inch smart TV, games console, £100 games voucher, smart watch and an Urban Eat branded football.


Hundreds of runner-up prizes will be also up for grabs with Urban Eat branded footballs ready and raring for a kick around.

Kicking off this October, the ‘Stuffed with Sport’ activation will run across MFG’s retail stores, with high-impact digital posters and in-store marketing in place to encourage shoppers to enter. Activity will also be supported across Urban Eat’s social media channels to maximise its reach.

“We’re super excited for our Stuffed With Sport competition – we want to help our customers make the most of a thrilling few months of top quality tournaments with a state-of-the-art viewing set-up – all for the price of a sandwich,” Abigail Nelson-Ehoff, brand manager at Urban Eat, said.

“The partnership with MFG is also testament to how closely we want to work with our valued customers throughout 2023 and beyond. There’s a lot more planned, so watch this space!”

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