Dairy spread Utterly Butterly is launching an exhilarating on-pack promotion to bring a touch of thrill and nostalgia to kitchen tables across the country.
The on-pack promotion offers 25 lucky winners an exclusive opportunity to fly with AeroSuperBatics, the world’s only aerobatic formation wing walking team. Soar through the skies in an utterly magical wing-walking experience worth over £500 per person.
From mid-September to mid-December 2024, shoppers can find promotional packs of Utterly Butterly in-store and online at Sainsburys, Co-op, Lidl, Iceland, Ocado and convenience stores across the UK. Celebrating the spirit of adventure, the promotion plays a nostalgic nod to Utterly Butterly’s iconic aviation heritage. From 1999 to 2006, Utterly Butterly was the key sponsor of the AeroSuperBatics wing-walking team and the team’s biplanes were wrapped with the eye-catching yellow and blue of the Utterly Butterly branding.
“It is exciting to offer our customers the chance to win such an extraordinary experience with AeroSuperBatics,” said Utterly Butterly Brand Manager, Claudia Stratford. “Utterly Butterly has a rich history with wing-walking, and we hope this promotion evokes nostalgic memories of our iconic Utterly Butterly planes and the timeless appeal of our great-tasting spread.”
Saputo Dairy UK’s Utterly Butterly offers an all-round good value spread proposition, with a significant overtrade through convenience retailers. Valued at £21.7m in Total Market, the 500g pack is the #3 Spread SKU.
Jo Taylorson